Professional development and training blog of the Public Relations Society of America (PRSA)
January 12, 2009

Is it PR or Isn’t It?

Tuesday’s PRSA teleseminar is titled “The Changed PR Landscape: What Works, What Doesn’t.” It was so named to allow the eclectic, but influential gathering of panelists to cover  as many aspects of the changed public relations paradigm as possible — or at least as many as the allotted 60 minutes time frame will allow.

Featured are: Adam Christensen, manager, social media communications, IBM Corporation; Max Kalehoff, vice president, marketing, Clickable; David Bradfield, senior vice president and partner, Fleishman-Hillard; and Stacy DeBroff, CEO, Mom Central Consulting.

So what do these disparate thought leaders have in common? Like you, the readers of this post, each represents organizations, institutions, enterprises and individuals that are seeking to understand the new digital tools and channels available for building brand esteem and business.

At the risk of pre-empting our panelists’ prognostications, we intend to address the following topics and trends:

  • Do’s and don’ts of using Twitter as a public relations channel.
  • Why Google matters to public relations pros.
  • Are blogs outmoded; and if not, how to build a following?
  • Facebook or LinkedIn —which is right for you?
  • The rise of digital video as a communications medium.
  • When does it make sense to form an online community for the enterprise?
  • The assimilation of blogs into the mainstream media.
  • Conversation mining: when and how to engage detractor (and evangelist) bloggers.

In the interim, here is a link to a site that aggregates a number of other sites containing social media case studies from a broad range of companies, organizations and institutions. It’s a great resource that validates the importance and ROI of social media in the marketing (and public relations) mix.

By Peter Himler, president, Publicity Club of New York, is an award-winning public relations industry veteran. He is also the founder/principal of Flatiron Communications LLC, a public relations/media consulting firm. Previously, he served as chief media officer for Edelman Worldwide, following 11 years with Burson-Marsteller as head of the agency’s U.S. corporate and strategic media team and its worldwide spokesperson. Peter also authors the blog The Flack.

 Join Himler along with Adam Christiansen, Shonali Burke, and David Bradfield for the panel  “What’s Working in the Changed PR Landscape: Practical Applications That Will Work in Your Campaigns

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