Professional development and training blog of the Public Relations Society of America (PRSA)
August 12, 2009

Is Public Relations Accreditation Worthwhile?

In this two-minute video, Heathere Evans-Keenan, APR — CEO of Keenan PR, past-President of PRSA-NCC, Silver Anvil Awards winner and Washington PR Woman of the Year Honoree — describes why accreditation is an important career step for public relations professionals.

By Heathere Evans-Keenan,  founder and chief executive officer, Keenan PR, has more than a decade in corporate, government and agency public relations. Using a virtual business approach, Evans-Keenan assesses clients’ individual needs, leverages her national network of independent public relations, marketing communications and creative professionals, and then spearheads an account team of hand-picked pros with the skills to get results. Evans-Keenan and her team design full-service communications campaigns for a broad spectrum of organizations in a variety of industries. Presently, Keenan PR is working with a focus in health care and government organizations, as well as companies in the technology and telecommunications industries.

The National Capital Chapter of the Public Relations Society of America offers accreditation. To learn more about Accreditation in public relations, visit

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