Professional development and training blog of the Public Relations Society of America (PRSA)
January 10, 2012

Perk for 2012: Access to Free Online Public Relations Training for PRSA Members

As is customary at the start of a new year, many communications professionals are seeking ways to stay current with the latest trends for the upcoming year and yearning for professional development opportunities to further their skill set. I am no exception. But the task can be a bit daunting, stressful and, let’s be honest, usually comes with a price tag.

So for 2012, in addition to the plethora of professional development that cost moola (and are well worth it), like luncheons, workshops, conferences, etc., I’m excited about public relations training that is now FREE.

PRSA members now have access to more than 50 free live and on-demand online training webinars ($200 value each). No need to rush to a workshop. No need to request additional professional development funding in my budget. No need to pick one topic over another. I can plan an entire year’s worth of communications by topics that interest me, or areas that I’d like to further develop. Topics range from Crisis & Reputation, Leadership & Management, Measurement & ROI, and Social Media, to name a few. Additional bonus: These can also count towards APR maintenance.

I’m kicking off my year with these freebies: “Buzz-Building Programs That Drive Business” and “Measuring Customer Communication Outcomes.” Both are available to on-demand until December 31, 2012.

Natalia A. Flores, APR, is a director at Fusion Communications, a public relations boutique agency with an in-depth understanding of Latin American and U.S. Hispanic audiences. She is on the board of PRSA Charlotte and is a past president of PRSA Miami. Flores has been published in Public Relations Tactics and The Public Relations Strategist, and delivered lectures/workshops nationally on Hispanic marketing. She can be reached at or via Twitter @curlygnat.

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