ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
October 15, 2012

PRSAICON Around the Blogosphere: PR’s Future, Biz Stone and Great Pitches


More stories from the 2012 PRSA International Conference in San Francisco.

From Emphatic Pause:

The future starts now.

The theme of the International Conference of the Public Relations Society of America Oct. 13-16 in San Francisco suggests to each of us that what we do today influences ourselves and others tomorrow—a tomorrow that promises to be unrecognizable.

A discussion of MOOCs (massive open online classes) and how online classes are changing the nature of education became a hot topic during my presentation to practitioners considering teaching public relations. Other discussions and innovations underscored this year’s theme. (Read more)

From Critical Mention’s Critical Thinking blog.

Focus less on beauty shots and more on humanistic stories, Biz Stone advised during the opening day of the Public Relations Society of America’s International Conference in San Francisco.

“Telling stories that matter, while at the same time highlighting features of your product or service is the way to go,” said Stone. (Read more)

From The Bad Pitch Blog:

As promised, here’s a link to the infographic, the playlist and below is my presentation [The Bad Pitch Blog: Uncovering Great Pitch Secrets and Lies] from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise:”Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er).”

Turning the numerous changes afoot in our industry into opportunity isn’t a simple task. But it sure beats extinction. So the following presentation looks at the trends impacting our industry and how to capitalize on them. (Read more)

Are you covering the PRSA International Conference and want to be included in the next #PRSAICON Around the Blogosphere round-up? Send your information to info@prsa.org.

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