ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
February 1, 2008

On the Record…Online with SEO Guru Lee Odden


On the Record…Online with SEO Guru Lee OddentestLee OddenCEO of TopRank Online Marketing Lee Odden goes On the Record…Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing.
This PR podcast was recorded at the 2007 Public Relations Society of America International Conference By in Philadelphia.

Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa’s guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.
Show Notes:

3:16 – Odden gives examples of the benefits of SEO.

4:07 – Odden on the role of SEO in a media relations.

5:52 – Odden on the search engine optimized press release.

7:00 – Odden on keyword placement within a press release to secure an optimal search rank.

7:58 – Odden on the usefulness of mentioning competitors in press releases to increase page rank.

8:50 – Odden on the impact of media data for search rank.

9:56 – Odden on developing separate press releases SEO and media relations.

11:55 – Odden reveals the strategy for managing a client’s reputation by placing positive content as the primary link on a search rank.

13:50 – Odden on the ethical considerations of using inbound links to determine page rank.

15:54 – Odden on Google’s shortcomings.

17:50 – Odden on recommending SEO to clients more interested in traditional public relations.

19:27 – Odden on developing an SEO marketing strategy to increase client visibility.

20:15 – Odden on why his PR strategy appeals to clients.

21:18 – Odden shares his single, biggest SEO mistake.

22:13 – Odden on his single, greatest SEO accomplishment.

23:09 – Odden on the challenges of learning to SEO content.

25:10 – End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.

By Eric Schwartzman, founder and chairman of public relations services provider iPressroom, managing director of Los Angeles public relations firm Schwartzman & Associates and executive producer of the PRSA award-winning public relations Podcast “On the Record…Online,” has nearly 20 years of experience as a marketer and a public relations practitioner and specializes in helping clients integrate all aspects of Web-based communications into mainstream public relations, corporate communications and marketing campaigns.