At the PRSA 2013 International Conference in Philadelphia, Ustream’s senior vice president of marketing, David Thompson, and the vice president of digital and TV entertainment at Emmis NY, Lin Dai, hosted a workshop titled “Live Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers.” It became clear during the workshop that publicists are interested in integrating live video into their publicity plans, but many of them either didn’t know where to start or they already had a plan but weren’t sure how to get the best ROI. Integrating video into your B2B and B2C plans has been such a hot topic lately; we’re fielding inquiries like these more and more lately. And because we get questions like these so often, I decided to write an article highlighting David and Lin’s five points for how to seamlessly integrate live video into your publicity plan.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference
The third, fourth and fifth floor conference halls at Philadelphia’s Center City Marriott Hotel were packed last month with the world’s top communications professionals at the PRSA 2013 International Conference.
Breakout sessions, keynotes and “off the record” buzz ranged from best practices in crisis management following some of this year’s biggest challenges, like the Boston Marathon bombings, to new trends for engaging customers over digital platforms, and how social media is changing the way big banks connect with stakeholders in an era of compliance.
A topic that garnered the attention of a couple of dozen professionals has great potential to make a profound difference on the craft of corporate positioning: philanthropy.
We had the opportunity to sit in on two panels that showcased the success philanthropy can have on reputation management. SPOILER ALERT: The companies were invested in the partnership beyond a monetary commitment.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Relationship & Reputation Management, Social Responsibility & Cause Marketing
We in PR aren’t like journalists.
We don’t always have the luxury of shooting down story ideas people bring to us — we ought to apply our creativity and media savvy, and find a way to make them work.
There are several formulas for turning boring or mundane topics into newsworthy angles that journalists and bloggers crave. Exemplifying a trend, tying to pop culture or tapping into breaking news are among them.
Another great one is to link to what’s currently on the media agenda. What do the media seem to have a love affair with right now? What can’t they get enough of?
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development & Training, Seminars, Social Media, Techniques & Tactics
The other night I found myself in a nontraditional lawn mowing situation. I have a riding lawn mower and my son, who is now six years old, has enjoyed mowing with me since he was three. However, this time was different because he mustered up the courage to ask me, “Why don’t you ever let me drive?” I knew the answer, but how does one tell an impressionable child that his way of doing something isn’t exactly the routine way of accomplishing a task?
Sally Williamson is presenting “Establishing Credibility in a C-Suite Conversation,” at the PRSA 2013 International Conference on Tuesday, Oct. 29, from 8–9:15 a.m.
Over 300 executives and managers participated in our recent survey and interviews related to executive-level conversations, and the results were both confirming and compelling. For years, we’ve shared anecdotes with managers about what executives are looking for from high-level meetings, and the interviews gave the statistical data to prove our stories. But even we were surprised to see how consistent top executives were in their responses. They agreed on impressions, they agreed on the framework of meetings and they agreed on how they like to participate. So with such continuity in what executives expect to hear, why do managers feel that they miss the mark almost 40 percent of the time?
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