One More Time: It’s PR, Not Marketing
Don Hale, principal of the Don Hale PR consulting firm, is vice president for public relations and marketing communications at Georgia State University where is the chief public relations counselor to President Mark P. Becker.
I have long been troubled by the misuse of the term “marketing” and its seeming predominance over public relations in our industries’ lexicon. Some colleagues have told me repeatedly to shut up and move on. It’s just a problem of semantics, they say.