The other night I found myself in a nontraditional lawn mowing situation. I have a riding lawn mower and my son, who is now six years old, has enjoyed mowing with me since he was three. However, this time was different because he mustered up the courage to ask me, “Why don’t you ever let me drive?” I knew the answer, but how does one tell an impressionable child that his way of doing something isn’t exactly the routine way of accomplishing a task?
Sally Williamson is presenting “Establishing Credibility in a C-Suite Conversation,” at the PRSA 2013 International Conference on Tuesday, Oct. 29, from 8–9:15 a.m.
Over 300 executives and managers participated in our recent survey and interviews related to executive-level conversations, and the results were both confirming and compelling. For years, we’ve shared anecdotes with managers about what executives are looking for from high-level meetings, and the interviews gave the statistical data to prove our stories. But even we were surprised to see how consistent top executives were in their responses. They agreed on impressions, they agreed on the framework of meetings and they agreed on how they like to participate. So with such continuity in what executives expect to hear, why do managers feel that they miss the mark almost 40 percent of the time?
Edna Silva and Jennifer Elena are presenting the Silver Anvil case study, “Wells Fargo Hispanic Consumer Financial Education Campaign,” at the PRSA 2013 International Conference on Tuesday, Oct. 29, 2:15-3:30 p.m.
The Hispanic community is the largest-rising minority group in the United States. According to the U.S. census, today there are 50.5 million Latinos in the U.S., and by 2050 there will be 130 million. The financial stability and contribution of Hispanics are important to the success of a U.S. economic recovery. Lack of financial knowledge can hinder an individual’s ability to own a home, secure college loans, manage debt and save for retirement.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, Diversity, Professional Development and Training, prsa conferences, PRSA International Conference
The City of Brotherly Love offers tons of fun, entertaining and even educational places to explore and the best part is – a lot of them are FREE! Between the PRSA sessions be sure to check out these hot spots for an exciting experience that won’t cost you! And don’t forget to take photos for the PRSA in Philly photo contest!
Looking for a bit of a history lesson? Head over to 6th and Market Streets where the Independence Visitor Center is located. This gateway to America’s most historic square mile is also the exclusive location to pick up free tickets to tour the birthplace of our nation, Independence Hall. This historic site was originally built as the Pennsylvania State House and is where the Declaration of Independence was first adopted, as well as where the U.S. Constitution was written.
The research is pretty overwhelming and so is the wisdom of those who have lead the way before us as successful organizational leaders.
- Eighty-nine percent of business professionals believe that communicating with a solid level of clarity and confidence directly impacts their career and income. Source: 2013 Presentation Impact Survey, Distinction Communication, Inc.
- Leaders who are ‘highly effective’ communicators had 47 percent higher total returns to shareholders over the previous five years. Source: 2011–2012 Change and Communication ROI Study Report, Towers Watson
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