Chances are you already know that the 2012 PRSA International Conference, taking place in San Francisco on Oct. 13-16, is the premiere destination for public relations professionals to connect, refresh and learn the latest techniques from some of the most experienced and recognized professionals in our industry. This year is certainly no different, as we have some of the most impressive keynote speakers lined up in our conference history.
If there is one difference this year, I could sum it up in three words—location, location, location! San Francisco is one of the world’s great cities and certainly one of the most amazing in the United States. In fact, Business Week just named it “America’s Best City for 2012”!