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PRSA 2010 International Conference's tag archives

Behind the Scenes: Talking Politics with POLITICO in D.C.

Posted by Ashley Walters in October 18th 2010  

It didn’t take long to start talking politics at thePRSA 2010 International Conference: Powering PRogress in D.C. I mean, how can you ignore it when you’re in the capital of the United States? After taking a double-decker bus tour of the city (I know … but it’s my first time to D.C.), and experiencing the rich history, I was really excited to meet Jim VandeHei, executive editor and co-founder of POLITICO, and hear his take on the upcoming election. What I didn’t expect to hear was how socially savvy he truly was.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, PRSA Conferences, PRSA International Conference, Video
Tags: james+vandehei, politio, PRSA 2010 International Conference, prsa+conference
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Coombs and Holladay Discuss the Kindle Crisis

Posted by Kaye Sweetser in October 18th 2010  

Timothy Coombs and Sherry Holladay, both of the University of Central Florida, presented their case study content analysis of what they called the Kindle crisis from summer 2009.

Using a quantitative content analysis of postings published within an established Kindle community, the researchers looked at items published in the forum over a 2-day period that discussed the CEO’s very direct and unorthodox apology for their misstep.

The scholars classified each post as to whether the post noted the author owned a Kindle (indicated ownership, indicated was not an owner, did not mention ownership) and impact to behavioral intention (said the apology would change behavior, said apology would not change behavior, did not indicate any behavior change based on apology), among other variables.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Educators Academy, Ethics, PRSA Conferences, PRSA International Conference
Tags: coombs, crisis, holladay, pr, pr+measurment, pr+monitoring, PRSA 2010 International Conference, prsa+conference
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