Making your messages easy to read is the No. 1 way to increase readership.
According to “Impact,” a 1999 study by the Readership Institute, when your copy is more “relaxing to read” — when it helps people “to find what I’m looking for” — readers will:
- Spend more time reading it
- Read it more completely
- Read it more often
One of the fastest ways to make your message easy to read is to run readability formulas on your copy.