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2012 International Conference: The Future Starts Now's tag archives

2012 International Conference: Keynote Speaker June Cotte, Ph.D.

Posted by Public Relations Society of America (PRSA) in October 10th 2012  

Listen to Inside PR‘s Martin Waxman, APR, interview International Conference keynote speaker June Cotte, Ph.D., associate professor at the Richard Ivey School of Business in London, Ontario and the school’s George and Mary Turnbull Fellow.  The PRSA 2012 International Conference takes place October 13 – 16, 2012 in San Francisco. Cotte’s keynote speech will take place Monday, October 15, 8-9:45 a.m.

Download interview with PRSA 2012 International Conference keynote speaker June Cotte, Ph.D. Interview: PRSA 2012 International Conference keynote speaker June Cotte, Ph.D.

* This entry was originally published on Inside PR.

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Responsibility & Cause Marketing
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Responsibility & Cause Marketing
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Meet Me in San Francisco: Local Pros Discuss the Bay Area PR Market

Posted by Lesly Simmons in October 9th 2012  

While the San Francisco Bay Area is an international and influential technology epicenter, the region’s unique business ecosystem also includes leading financial institutions, nonprofit organizations, health care firms and insurance giants. Innumerable PR professionals work to advance awareness of these organizations within their local communities and across the globe.

San Francisco and the Silicon Valley are also home to active and thriving PRSA Chapters, creating the opportunity to tap into the aggregated expertise of hundreds of members across all areas of public relations.

In anticipation of the PRSA 2012 International Conference in San Francisco on Oct. 13-16, Tactics spoke with PR leaders throughout the region to gain more insight into the local PR market.

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference
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Exploring San Francisco during the PRSA 2012 International Conference

Posted by Lesly Simmons in October 5th 2012  

Chances are you already know that the 2012 PRSA International Conference, taking place in San Francisco on Oct. 13-16, is the premiere destination for public relations professionals to connect, refresh and learn the latest techniques from some of the most experienced and recognized professionals in our industry. This year is certainly no different, as we have some of the most impressive keynote speakers lined up in our conference history.

If there is one difference this year, I could sum it up in three words—location, location, location! San Francisco is one of the world’s great cities and certainly one of the most amazing in the United States. In fact, Business Week just named it “America’s Best City for 2012”!

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference
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That Thing That Every Brand Wants: Becoming ‘Relevant’ is Largely a Science

Posted by Andy Coville in October 4th 2012  

Join Brodeur Partners’s Andy Coville for the PRSA 2012 International Conference session, How to Make Your Brand Relevant, on Tuesday, Oct. 16, 12:30–1:45 p.m.

When you do a Google search, what do you want from your results?

When you flip through the flyers in the Sunday paper, what stops you from tossing them?

When you donate to a charity, vote for a candidate or choose the sexier tablet, what makes you act?

Relevance — which is what’s missing from too many brands.

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under: 2012 International Conference: The Future Starts Now, Branding & Brand Management, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
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How To Debate Better Than A Presidential Candidate and Manage Conflict Like A Pro

Posted by Alan Cohen in October 3rd 2012  

Part of the draw of the presidential debate is the ensuing conflict. We want to hear how each candidate responds to points of difference, and clarifies their own perspectives.

Yet, on the job, many people feel that conflict is not a desirable state. They are even afraid of it. Well, I beg to differ. I think that it is wonderful when folks are not afraid to engage in passionate dialogue around issues and decisions that are key to personal and organizational success. When people do not hesitate to disagree with, challenge or question one another — all in the spirit of finding the best answers, discovering the truth and making great decisions — some really cool things can happen.

It can increase commitment, engagement and accountability; drive results; and build understanding, trust and rapport. We can disagree and thrive. And here is another reality: when conflict isn’t surfaced and discussed, it can actually undercut situations and relationships in ways that are insidious and harmful.

How we manage conflict is where the rubber hits the road!

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Crisis Communications, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference
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