Last July, I received my APR pin from the PRSA National Capital Chapter. When fellow PRSAers ask how the Accreditation process went for me, I wish I could answer with a brief recap of how everything fell into place, just as I had envisioned. That was certainly not the case. In the end, however, I can say that the process was worthwhile and rewarding. Perhaps my story can be encouraging for those whose Accreditation doesn’t quite go as planned …
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For all of the young public relations professionals out there who were just like me and looking for something to propel you into the next stage of your career, the Accreditation process may be just what you’re looking for … maybe.
Now that I’ve sufficiently got your attention, let me say that I recommend anyone and everyone who is thinking about earning their Accreditation to start the process immediately and DO IT!
The Accreditation process will give you a new appreciation and understanding of the practice of public relations, in addition to the confidence to go out into the industry and scream from the rooftops that you’re a professional and you know what you’re talking about.
It appears I am a “lifer” in the agency world, having passed my fifteenth year in the profession and beginning my fifth agency job. My latest position is not just any public relations post, however, as I’m now newly in charge of the Atlanta office of Cohn & Wolfe. As Spider-Man’s uncle would say, “With great power comes great responsibility.”
There are several reasons why I am an exceedingly happy agency guy. For one, I love collaborating with smart, talented people. I also enjoy variety and frequently change gears from big-picture planning, to tinkering with details. Overall, I like to stretch both my business and creative mind, and my agency’s cultural mantra to “Dig Deeper, Imagine More” is spot-on.
The James B. Henry Center for Executive Development at Michigan State University is described as an unparalleled environment for executive education and corporate learning that rivals the best in the world.
What better venue to earn your Accredited in Public Relations (APR) credential?
The next APR Boot Camp, held in conjunction with PRSA’s Michigan Chapter, will take place at the Henry Center on Nov. 9–12.
You’ve toyed with the idea. You’ve thought of the professional satisfaction and the career rewards that could come from becoming APR. You’ve thought about the process and time commitment.
As one of the coaches for the Power Play, I recommend you attend the half-day APR Power Play on Sunday, Oct. 16, prior to the PRSA 2011 International Conference, and get lots of answers and conviction about the process to becoming APR.
Tags: apr, Professional Development & Training, prsa conferences, PRSA International Conference, Seminars
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