After doing the research, I knew pursuing the APR designation was not going to be a breeze for someone with my schedule. In addition to dealing with a four state media relations responsibility for the nation’s largest home and auto insurer, I was also still distracted with the process of buying and moving into a new home in the spring of 2010. I also have the philosophy that one should work hard during the day, but maintain a healthy work/life balance. As I advanced into the APR process, my free time quickly began to vanish.
apr's tag archives
Those of us who are stakeholders in the Accreditation in Public Relations (APR) credential — current APRs, coaches and the candidates themselves — more than likely are aware of the tremendous online resources available today. On the Universal Accreditation Board website, there are four:
- The Online Demonstration — an accurate depiction of the Comprehensive Examination offered at Prometric testing centers.
- The Second Edition of the APR Study Guide
- The Online Study Course, offered by Online2Learn
- The Short Bookshelf of Recommended Texts
Plus, these digital and printable tools are augmented by some tremendous structured training programs offered by PRSA and various PRSA Chapters across the nation. APR candidates today certainly can take advantage of training and preparation that lets them study independently and within a group.
Now, let’s turn the clock back three decades and compare training resources used in the pre-digital communications world with those above.
How Does the Examination for Accreditation in Public Relations Stack Up Against Other Professional Examinations?
Last week, I had the honor and privilege of pinning the APR pin on the two newest Accredited members of the Oklahoma City PRSA Chapter. Shortly after the monthly luncheon, which was the platform for that presentation, I met with the dean and associate dean of my college on another issue. But the conversation started with my sharing what I was doing as Accreditation chair for the Chapter.
As Dean Foote often does, he started peppering me with questions about the rigor and validity of the APR process and the Examination. It was a unique opportunity to explain Accreditation to someone who knew nothing about it, and it occurred to me that a review of that conversation might be useful to this forum, especially given the recent focus on the subject.
My name is Katherine Voss and I’ve been practicing public and media relations for 11 years, mostly in the health care field. I have worked for major international PR agencies and on the corporate side for large hospital systems during that time.
After 11 years in the business, I felt it was time to set my sights on achieving my APR. I had always kept that goal in the back of my mind.
Sometimes You Don’t Know What You Don’t Know, Until You Take a Test.
(or How the Examination for Accreditation in Public Relations Will Make You a Better PR Professional)
I had heard about the Examination for Accreditation in Public Relations through my local PRSA Chapter for years. I always thought it was for the people working in PR firms only. I’m a client. I work for the YMCA of Greater Miami. At times, I’ve done the PR, but currently I’m lucky enough to work with a great PR firm. So I never thought the Examination would apply to me.
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- From Naysayer to Believer: How the APR Launched the Next Phase of My Career
- One Candidate’s [Bumpy] Road to APR
- Change Management 2.0
- A Journey Into the Core of Our Profession: From Hesitation to Self-Validation
- Live Video Meets Public Relations and Advertising: How to Extend Your Reach and Win New Customers
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