Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what led them to become accredited and what the accreditation experience was like for them.
How many PR professionals do you know with a lot of extra time on their hands? It seems that in this profession you become quite adept at spinning multiple plates and juggling unrelenting deadlines, while trying to keep your personal life afloat. It can be maddening and exhilarating all at once. The on-call nature of PR, coupled with ever-changing deadlines, is enough to make anyone question how they could possibly squeeze one more activity into a jam-packed day. But somehow, I, like many APR candidates who have gone before me, managed to do just that.