apr+accreditation's tag archives

Barbara Burfeind, APR+M Talks About the New Military Accreditation Option

Posted by Kaye Sweetser in October 17th 2010

The Accreditation in Public Relations + Military Communication (APR+M) Council conducted several Readiness Reviews in the past few days at the 2010 PRSA International Conference in Washington, D.C.

Barbara Burfiend, APR+M, is the incoming chair of the APR+M Council and she took a few moments to talk about:

What the APR+M really is.
How it differs from the traditional APR.
Who should go through the APR+M process.

Take a moment to watch this short video where Barbara hits the high points of the APR+M.

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under: 2010 International Conference: Powering PRogress, APR: Accredited in Public Relations, Corporate Communications and Public Relations, Interviews, Professional Development and Training, PRSA Conferences, PRSA International Conference, Video
Tags: apr, apr+accreditation, aprm, Professional Development & Training, readiness review

Finding Value in APR

Posted by Kathy Mulvihill in September 27th 2010

The Accreditation in Public Relations (APR) credential holds tremendous value for the profession. Accreditation unifies and advances the public relations profession by identifying those who have demonstrated broad knowledge, experience and professional judgment. Accredited professionals agree to be bound by ethical guidelines and maintain Accreditation through continued professional development and education. Accreditation confirms an individual’s knowledge, skills and abilities levels in public relations theory and practice. Individuals find value in other ways. Here are the perspectives of three leading APRs.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training
Tags: apr, apr+accreditation, Professional Development & Training, readiness review

Framing My Future in the Profession

Posted by Mark LaVigne in September 24th 2010

“Why did you decide to pursue Accreditation?” That was the question that surprised me the most in my Readiness Review interview. This was not a question I expected. It was not listed in the APR Study Guide as one to prepare for, and it had nothing to do with the public relations plan I had just presented. But it is a most relevant question to consider in seeking an APR.

I have been thinking about that question ever since.

After years of contemplating seeking my APR, I had only recently decided to make the commitment to myself, my career and my profession. Why?

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Reverse Order Accreditation Process

Posted by Jennifer Ailor in September 10th 2010

The Southwest Missouri Chapter of PRSA in Springfield has taken a different approach to completing the Accreditation process. Once accepted into the program, candidates here prepare for the Readiness Review, submitting their project and then preparing for the panel Review. Once successfully completed, we dive into the prep for the online Examination for Accreditation in Public Relations. It’s worked well for the four of us who have completed the Accreditation process.

One of the advantages of studying and preparing for the Readiness Review first is that it’s more of a “known quantity.” You know your project inside out; it’s familiar territory, and so you get comfortable and confident with the process.

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APR+M Offers Military Public Affairs a Unique Accreditation

Posted by Kaye Sweetser in September 3rd 2010

When I prepared for an Accreditation in Public Relations (APR) in 2006, I quickly realized that the process was about more than a test. The process allowed me to both reflect on the highlights of my career to date and refocus on the principles of what it takes to be an excellent, ethical practitioner.

So I really don’t know why I thought that when I went through the process to transition from an APR to the newly created military-specialty APR+M that the experience would only be like a test.

Wrong again.

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under: 2010 International Conference: Powering PRogress, APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications
Tags: apr, apr+accreditation, Professional Development & Training, readiness review

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apr+accreditation's tag archives

Barbara Burfeind, APR+M Talks About the New Military Accreditation Option

Finding Value in APR

Framing My Future in the Profession

Reverse Order Accreditation Process

APR+M Offers Military Public Affairs a Unique Accreditation

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