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Energize Your Career in Public Relations, Earn Your APR

Posted by Jason Kirsch in October 7th 2011  

APR Boot Camp – Registration Deadline Extended to Monday, October 10, 2011

The James B. Henry Center for Executive Development at Michigan State University is described as an unparalleled environment for executive education and corporate learning that rivals the best in the world.

What better venue to earn your Accredited in Public Relations (APR) credential?

The next APR Boot Camp, held in conjunction with PRSA’s Michigan Chapter, will take place at the Henry Center on Nov. 9–12.

APR Boot Camp is a four-day intensive program designed to help you gain a recommendation to be Advanced through the final phases of the Accredited in Public Relations (APR) process.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training
Tags: apr, boot camp, Corporate Communications, pr, Professional Development & Training, public relations
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Behavioral Public Relations: In the End, It’s All About Behavior & Relationships

Posted by Robin Schell in April 9th 2008  

Yearly planning sessions are a “triggering event” for public relations practitioners to step back and examine the impact of what has been done with various stakeholder groups and to ask, “What were our goals?” and “Have we been successful?”

Jackson Jackson & Wagner’s philosophy is that we should be asking ourselves these questions all year. The focus should be on getting behavioral results. We should be asking what behaviors we are seeking from stakeholders and what triggering events – we can create or piggyback on to jumpstart these behaviors. Knowing humans don’t always choose the ultimate desired behaviors, we should also ask what are some “intermediate behaviors” we can encourage that would pave the way for behavior change?

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under: Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, Relationship & Reputation Management, Seminars
Tags: boot camp
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