Brands are learning that it isn’t enough to just advertise to women online. Real influence happens when brands form relationships with women/moms and participate in the conversations that women are having with each other. And it’s no secret that the online consumers with the most influence are those actively engaged in social technologies like Facebook and Twitter, and those leveraging blogs to publish original content and build their own niche loyal readership.
Bloggers represent online influence and women represent a powerful consumer demographic. Put them together and you have the Holy Grail for brands trying to reach women and moms online. What are the most effective ways to partner with women bloggers to generate brand affinity and loyalty, and drive purchase behavior?