Business professionals are still struggling in a tough economy, there are several changes emerging for both researchers and practitioners in public relations. Expectations for taking on multiple projects and clients along with being knowledgeable about multiple disciplines is becoming the expectation for those on the job market. The question is how do you set yourself from the rest of the crowd? What are the expectations of public relations students (undergraduate, graduate and Ph.D.) after graduation? Here are a few points to take into consideration when looking for potential jobs in public relations:
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Recently I had the pleasure of managing PRSA’s Jobcenter redesign – with the help and guidance of some wonderful colleagues. We were able to redo the navigation and compile information from all PRSA and PRSSA resources including advice based on PR Tactics articles, Forum blogs, comPRehension entries, HR consultants and resume guidance from the Bureau of Labor Statistics. What was the result? We now have an information-rich career center to set job seekers on a successful path for all career levels. If you’re new to public relations, the entry level and tools and tactics pages can provide a much needed edge in this ever-changing economy.
Are you bucking the current trend and actually hiring a new employee? Here’s how to help that team member hit the ground running:
- Consider welcoming your new employee even before the official start date. A colleague joining a public relations firm received a gift basket full of samples from the agency’s clients. Even a hand-written note expressing delight that an employee has chosen to join the firm will get things off to a very positive beginning.
- Prior to day one, announce the new hire internally and provide background on the joining team member. Encourage those who will work with the new employee to send a welcome e-mail.
- On the first day, ensure the employee’s supervisor is available to take her to lunch and introduce her to others. If this isn’t possible, it’s critical to assign this role to a colleague. Failing to do so sends an unpleasant message. For instance, on the day that a client began with a new employer, she was surprised to learn that her supervisor was out of town for several days and she was “on her own” in terms of orientation. While she introduced herself to others and found her way around, she was taken aback that her supervisor hadn’t prepared for her first day.
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