Public relations is all about relationships. It shouldn’t be a surprise then that the Accreditation in Public Relations (APR) process can be a great exercise in building and utilizing relationships. While I believe that anyone (with adequate PR experience) that puts their mind to it can complete this process on their own, the journey becomes smoother with support and can lead to lasting connections with those that help you along the way.
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There’s been a lot of talk about PR measurement in recent years. That’s a good thing; measurement is how we ultimately spot the path to success. But there’s a crucial aspect of measurement that doesn’t get discussed enough: benchmarks.
This summer I gave a PRSA talk on measuring campaign performance and included a few pointers on how to use PR benchmarks. Afterwards, an attendee asked me, “What are benchmarks for PR?”
Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what led them to become accredited and what the accreditation experience was like for them.
Having worked in the public relations profession for decades, I finally decided to pursue my APR, and wish I would have done so earlier. Here are my top 10 reasons for getting my Accreditation in Public Relations (APR):
Number 10 – I now can explain more fully things I knew intuitively (e.g., why writing a news release is not enough).
Editor’s Note: Interested in learning more about this topic from Malayna Evans Williams, Ph.D.? Join her for a full day seminar “Visual Content and Media Relations” on September 25 in New York City. Find out more.
Once upon a time, a man met a woman. They fell in love and got married. The end.
Are you still with me? Really? Because we both know that was pretty boring stuff. Let me put on my traditional-Hollywood-romantic-comedy-story-arc hat and try again…
Chapter membership provides numerous opportunities to grow and develop – both professionally and personally – something I learned first-hand when I joined PRSA Hampton Roads in 2009 with only two years’ experience in public relations. My goal was simple; I wanted to build a professional network and have the opportunity to learn from senior PR practitioners in the local market. Little did I know I would gain so much more through my chapter membership.
I’ve served on numerous committees and the chapter’s Board of Directors, earned my APR and currently serve as chapter president. But after eight years of experience in the public relations field and several PRSA chapter leadership roles, I had my first media interview this August when a business reporter asked to cover our PRSA event. You may be thinking – how does one work in Public Relations for that long and not work with a reporter? It’s fairly easy! My expertise and experience is focused on internal communications.
That is one of the great benefits of chapter membership; members have the opportunity to gain experiences and hone new skills by volunteering to serve on committees outside of their specialty. Although the committees vary by chapter, all offer opportunities to get involved. Here are few examples of new experiences that can be gained by volunteering with a chapter:
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