Social media training is now as important as conventional media training was a decade ago. Yesterday’s corporate spokesperson is today’s social media manager.
For social media marketers, it’s become increasingly important to actively manage company Facebook pages, branded Twitter accounts and other social media channels.
As communicators have focused on building out these channels independently, it has become clear that social marketing by itself isn’t enough. Social media is unlike mass media; distribution alone doesn’t penetrate the social filter. In order to reap gains, conversations or action must take place. With no clicks, the whole exercise is for naught.
So what do you do? Involve your team and broader organizational stakeholders. Scaling social media engagement through enterprise-wide social media training is about mobilizing everyone to collaborate transparently.
Assuming your organization has a fair, responsible social media policy (i.e., one that doesn’t scare everyone into complete silence), the easiest next step is to scale engagement.
Employees have a vested interest in the organization’s overall success. However, we also know that external communications — particularly when they’re driven by those unskilled in the art of public disclosure — can easily be taken out of context by competitors or critics and quickly spin out of control.
When you’re ready to bring colleagues together to start playing as a team, and perhaps even discuss the prospect of securing a portfolio of social media training online with your boss, here’s what you need to know about how online social media courses can help prepare the organization for greater success: