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Google+ Brand Pages: Tips for Public Relations Practitioners

Posted by Adam Berkowitz in December 5th 2011  

The burgeoning social media network offered by Google, Google+, recently rolled out the ability to create a presence for brands and organizations.

As this development gains traction among the public and, by extension, the business community, what does it mean for PR practitioners?

Implementation and Tips

There are a plethora of resources devoted to explaining the intricacies of the technology. Here are some specifics for PR practitioners:

  • The impact of Google’s verification system. While there is a verification system within Google+, it appears that Google has delayed wide rollout of that verification. However, waiting for verification may not be advisable, and it can make sense simply to establish an unofficial presence if only to avoid pranks like this one played on Bank of America.
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under: Corporate Communications and Public Relations, Marketing & Marketing Communications, Social Media, Techniques & Tactics
Tags: Corporate Communications and Public Relations, google+, Marketing & Marketing Communications, Social Media, Techniques & Tactics
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Is Crisis+ the Future?: Implementing Google+ in Crisis Communications (Benefits & Challenges)

Posted by Karen Freberg in August 8th 2011  

It seems like the entire world (or social media world at that) is discussing the new launch of Google +, which is the social networking site that is the answer to Facebook.  Some say that it is going to be the site that will transform how we search for information and how it truly emcompasses the social life as we know it, but there are others that still say that there are some issues with the site that need to be explored further in development.  It is still in the initial invites stages where a few professionals and individuals are on, and there have been several interesting posts, articles, and reports on how this new social networking site will do in this arena.

Of course, PR professionals are actively discussing how Google + can be used in traditional PR and Marketing roles.  However, the question that comes to mind with this new platform are the benefits and challenges for those practicing in crisis communications.  After reviewing the site as well as several articles, here are a few things that I have seen that Google + can be helpful for crisis communication professionals:

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under: Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, Social Media
Tags: Crisis Communications, crisis planning, google+, Social Media
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