The burgeoning social media network offered by Google, Google+, recently rolled out the ability to create a presence for brands and organizations.
As this development gains traction among the public and, by extension, the business community, what does it mean for PR practitioners?
Implementation and Tips
- The impact of Google’s verification system. While there is a verification system within Google+, it appears that Google has delayed wide rollout of that verification. However, waiting for verification may not be advisable, and it can make sense simply to establish an unofficial presence if only to avoid pranks like this one played on Bank of America.