At the PRSA 2013 International Conference in Philadelphia, Ustream’s senior vice president of marketing, David Thompson, and the vice president of digital and TV entertainment at Emmis NY, Lin Dai, hosted a workshop titled “Live Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers.” It became clear during the workshop that publicists are interested in integrating live video into their publicity plans, but many of them either didn’t know where to start or they already had a plan but weren’t sure how to get the best ROI. Integrating video into your B2B and B2C plans has been such a hot topic lately; we’re fielding inquiries like these more and more lately. And because we get questions like these so often, I decided to write an article highlighting David and Lin’s five points for how to seamlessly integrate live video into your publicity plan.
PRSA International Conference's tag archives
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference
The third, fourth and fifth floor conference halls at Philadelphia’s Center City Marriott Hotel were packed last month with the world’s top communications professionals at the PRSA 2013 International Conference.
Breakout sessions, keynotes and “off the record” buzz ranged from best practices in crisis management following some of this year’s biggest challenges, like the Boston Marathon bombings, to new trends for engaging customers over digital platforms, and how social media is changing the way big banks connect with stakeholders in an era of compliance.
A topic that garnered the attention of a couple of dozen professionals has great potential to make a profound difference on the craft of corporate positioning: philanthropy.
We had the opportunity to sit in on two panels that showcased the success philanthropy can have on reputation management. SPOILER ALERT: The companies were invested in the partnership beyond a monetary commitment.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Relationship & Reputation Management, Social Responsibility & Cause Marketing
Edna Silva and Jennifer Elena are presenting the Silver Anvil case study, “Wells Fargo Hispanic Consumer Financial Education Campaign,” at the PRSA 2013 International Conference on Tuesday, Oct. 29, 2:15-3:30 p.m.
The Hispanic community is the largest-rising minority group in the United States. According to the U.S. census, today there are 50.5 million Latinos in the U.S., and by 2050 there will be 130 million. The financial stability and contribution of Hispanics are important to the success of a U.S. economic recovery. Lack of financial knowledge can hinder an individual’s ability to own a home, secure college loans, manage debt and save for retirement.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, Diversity, Professional Development and Training, prsa conferences, PRSA International Conference
Do they really like you? It’s not so hard to find out these days.
Social listening is arguably the most significant technology to hit marketing since social media itself. As a public relations professional, access to the public sentiment has never been so easy or immediate.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Social Media
About a month ago at 7:30 a.m., I was standing in line at Starbucks — you all know the drill — when the customer four spots ahead of me struck up a conversation with the counter staff about the difference between Fair Trade and Rainforest Alliance certification. Faced with the prospect of eschewing my morning latte so I could make an 8 a.m. meeting, I did what any rational professional would have done and texted the office that we’d need to start the meeting 15 minutes late.
Now, this wasn’t because of my well-documented caffeine addiction. This was billable work. Playing out right in front of me was an unadulterated case study on how the products and services we all buy are becoming overshadowed by the stuff used to make them.
A good chunk of PR industry revenue falls into a category we call — in a somewhat antiquated manner — business-to-consumer, or B2C. The reality of the supply chain, from raw material to Jane Doe, is that B2C is actually made up of a series of business-to-business, or B2B, relationships. Even at the near-end of the chain, the brands many of us represent sell their wares not directly to consumers, but to big-box grocers and retailers that place a series of B2B requirements on suppliers.
And, like any meme with a kitten in it, those B2B requirements are creeping onto consumers’ radar.
Tags: 2013 International Conference: One World, B2B, B2C, business-to-business, business-to-consumer, Corporate Communications and Public Relations, Integrated Communications, Professional Development and Training, prsa conferences, PRSA International Conference, Techniques & Tactics
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