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The Power of the Keyword Phrase &Leveraging Your Network

Posted by Katherine Watier in March 25th 2010  

I’m excited about presenting at the PRSA 2010 Association/Nonprofit Seminar today in Washington, D.C. I’m hoping that I can get folks excited about two things that have made my online marketing plans successful:

  1. Understanding the power of a keyword phrase. The popular ones and the LongTail ones.
  2. Leveraging the goodwill of people who care about your issue to become your grassroots promotional staff, whether they are members of your Facebook page or in-house interns.
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under: Association/Nonprofit, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, Seminars, Social Media
Tags: keyword+research, public+relations
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What’s the ROI on Your Press Release?

Posted by Greg Jarboe in September 26th 2008  

At this year’s PRSA 2008 International Conference, we will discuss real-life examples and techniques to get the most mileage from press releases, especially in the Web 2.0 world.

Greg will share some case studies of press releases that generated a measurable ROI. This includes optimized press releases that generated $200 million in qualified leads for Symmetricom’s chip-scale atomic clocks, more than $2.5 million in ticket sales for Southwest Airlines, and almost 1.3 million searches for “florists” on SuperPages.com. I’ll also explain how combining blog outreach with press release optimization generated a record 450,000 unique visitors to The Christian Science Monitor, more than 85,000 entries into Parents magazine’s cover kid photo contest, and a record 1,100 attendees to the Wharton Economic Summit.

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under: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars, Strategic Planning, Techniques & Tactics
Tags: keyword+research, measurement, optimized+press+release, roi, ROI measurement, search+engine+optimization
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