Listen to Inside PR‘s podcast interview with Conference Co-Chair Rob Flaherty to hear more on what to expect at the PRSA International Conference this year. The PRSA 2012 International Conference takes place October 13 – 16, 2012 in San Francisco.
Management & Leadership's tag archives
Looking Forward to the PRSA 2012 International Conference: An Interview with Robert Flaherty, APR [Podcast]
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Management & Leadership, Professional Development and Training, prsa conferences, PRSA International Conference
Diagnosis: In an ideal world, this should be the first stage of all of our client engagements. But in reality, do we actually give diagnostics the weight they are due?
If a patient comes to a doctor, and based on online research, says “I have a certain condition and I know how you should treat me,” would the doctor simply prescribe the medication requested by the patient? It’s unlikely that a good doctor would do that.
As communicators, we face a similar predicament. We frequently find ourselves faced with specific requests from our clients, such as placing an op-ed in The Wall Street Journal or securing an interview with a morning show, that they think will solve their problems. However, unless we ask key questions and clearly understand the issues, we may not get to the root of their issue by simply meeting the request.
Build on the latest strategies and tactics for senior-level communicators at the PRSA 2012 Counselors Academy Spring Conference, May 6-8, in New Orleans. The conference is designed to help your agency maximize profits, people and potential.
I’ll never forget the day the Counselors Academy brochure arrived in the mail.
It was Jan 2009, and my public relations business was almost five years old. I had been growing it every year in double digits and had added an employee in 2008.
And then it all hit the fan and I lost about 40 percent of my business in one fell swoop, and let my one employee go.
It felt like I was back to square one.
I realized at the time I knew a lot about public relations, but I didn’t have a clue about running a public relations business.
That’s when I opened the Counselors Academy brochure — a conference for agency CEOs and leaders about the business side of the agency. I thought long and hard about it. At a time when I was to be implementing austerity measures, I was contemplating a fairly significant expense.
There are two reasons for this post:
- I have drunk the Kool-Aid that is Counselors Academy and want to pass the glass around.
- Whether Counselors is for you or not, the idea of taking a risk and investing in yourself and/or your business is an important one.
Tags: Corporate Communications and Public Relations, Counselors Academy, Management & Leadership, professional interest sections, prsa conferences, section conference
A new key Public Relations Society of America (PRSA) membership benefit grants members free access to the 50 live and on-demand online public relations training webinars that are planned for this year, and now, there is a more user-friendly way for you to find them.
We have been working behind the scenes on the PRSA Calendar of Events to make virtual programming and in-person training easier and faster for you to locate. You can browse training sessions by date, or fine-tune your search by selecting a category to find a session by category.
Click Narrow By Category to see the categories available.
Expanded program categories, which are defined on each category page, now include:
- Accreditation Preparation & Maintenance
- Communication Strategy
- Crisis & Reputation
- Leadership & Management
- Measurement & ROI
- Media Relations
- Social Media
- Techniques & Tactics
Tags: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Crisis Communications, Management & Leadership, measurement, Media Relations, Professional Development and Training, Research & Evaluation, Seminars, Strategic Planning, Techniques & Tactics, Teleseminars, Webinars
As is customary at the start of a new year, many communications professionals are seeking ways to stay current with the latest trends for the upcoming year and yearning for professional development opportunities to further their skill set. I am no exception. But the task can be a bit daunting, stressful and, let’s be honest, usually comes with a price tag.
So for 2012, in addition to the plethora of professional development that cost moola (and are well worth it), like luncheons, workshops, conferences, etc., I’m excited about public relations training that is now FREE.
PRSA members now have access to more than 50 free live and on-demand online training webinars ($200 value each). No need to rush to a workshop. No need to request additional professional development funding in my budget. No need to pick one topic over another.
Tags: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Management & Leadership, measurement, Professional Development and Training, PRSA Membership Benefits, Relationship & Reputation Management, Research & Evaluation, Seminars, Social Media, Teleseminars
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