Stuck with a story that’s not new? You already know that one way to create timeliness is to find a way to tie it in to a holiday.
Valentine’s Day may have come and gone, but St. Patrick’s Day, Earth Day and Mother’s Day will be here sooner than you know it. So, I wanted to share some lessons learned regarding how to approach holiday messaging.
While powerful and timely, holiday messaging can also be challenging. You’re not only competing for the scarce time and attention of journalists, you’re competing with all the other people pitching whatever’s relevant to the calendar item you’re chasing.
So, take a step back and consider ways to come at that holiday like no one else will. Here are two examples: one building on the holiday, the other (a little like this post) developing content after the fact.