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Out of the Frying Pan…Into a Communications Pressure Cooker

Posted by Martin Waxman, APR in October 12th 2012  

Martin Waxman will be presenting his Social Media Barometer talk at the PRSA 2012 International Conference on Sunday, Oct. 14, 3–4:15 p.m. .

As the old saying goes, “the coldest winter I ever spent was a summer in San Francisco”.  I guess it goes to show how important weather is to the Bay area. The temperature. Chance of precipitation. Barometric pressure.

So it seems fitting to be at the PRSA 2012 International Conference in San Francisco to offer a forecast from my Social Media Barometer – an examination of some of the recent trends and pressure points happening in the social communications space. 

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
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2012 International Conference: Keynote Speaker June Cotte, Ph.D.

Posted by Public Relations Society of America (PRSA) in October 10th 2012  

Listen to Inside PR‘s Martin Waxman, APR, interview International Conference keynote speaker June Cotte, Ph.D., associate professor at the Richard Ivey School of Business in London, Ontario and the school’s George and Mary Turnbull Fellow.  The PRSA 2012 International Conference takes place October 13 – 16, 2012 in San Francisco. Cotte’s keynote speech will take place Monday, October 15, 8-9:45 a.m.

Download interview with PRSA 2012 International Conference keynote speaker June Cotte, Ph.D. Interview: PRSA 2012 International Conference keynote speaker June Cotte, Ph.D.

* This entry was originally published on Inside PR.

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Responsibility & Cause Marketing
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That Thing That Every Brand Wants: Becoming ‘Relevant’ is Largely a Science

Posted by Andy Coville in October 4th 2012  

Join Brodeur Partners’s Andy Coville for the PRSA 2012 International Conference session, How to Make Your Brand Relevant, on Tuesday, Oct. 16, 12:30–1:45 p.m.

When you do a Google search, what do you want from your results?

When you flip through the flyers in the Sunday paper, what stops you from tossing them?

When you donate to a charity, vote for a candidate or choose the sexier tablet, what makes you act?

Relevance — which is what’s missing from too many brands.

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under: 2012 International Conference: The Future Starts Now, Branding & Brand Management, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
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How To Debate Better Than A Presidential Candidate and Manage Conflict Like A Pro

Posted by Alan Cohen in October 3rd 2012  

Part of the draw of the presidential debate is the ensuing conflict. We want to hear how each candidate responds to points of difference, and clarifies their own perspectives.

Yet, on the job, many people feel that conflict is not a desirable state. They are even afraid of it. Well, I beg to differ. I think that it is wonderful when folks are not afraid to engage in passionate dialogue around issues and decisions that are key to personal and organizational success. When people do not hesitate to disagree with, challenge or question one another — all in the spirit of finding the best answers, discovering the truth and making great decisions — some really cool things can happen.

It can increase commitment, engagement and accountability; drive results; and build understanding, trust and rapport. We can disagree and thrive. And here is another reality: when conflict isn’t surfaced and discussed, it can actually undercut situations and relationships in ways that are insidious and harmful.

How we manage conflict is where the rubber hits the road!

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Crisis Communications, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference
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The Right Mindset for PR Success

Posted by Kimling Lam in October 2nd 2012  

Join Meltwater Group’s Kimling Lam for the PRSA 2012 International Conference workshop, Get the Right Buzz: Newsworthy Campaigns That Showcase Your Brand, on
Sunday, Oct. 14, 4:45–6 p.m.

What is the right buzz? Is it a top-tier hit in the New York Times, TechCrunch, Wired, or a leading trade journal? Or does getting the right buzz mean going viral in social media? Is it some magical combination of the things described above?

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