Professional Development & Training's tag archives

APR — What’s It Actually Doing for You?

Posted by Travis Claytor in November 9th 2011

For all of the young public relations professionals out there who were just like me and looking for something to propel you into the next stage of your career, the Accreditation process may be just what you’re looking for … maybe.

Now that I’ve sufficiently got your attention, let me say that I recommend anyone and everyone who is thinking about earning their Accreditation to start the process immediately and DO IT!

The Accreditation process will give you a new appreciation and understanding of the practice of public relations, in addition to the confidence to go out into the industry and scream from the rooftops that you’re a professional and you know what you’re talking about.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training
Tags: apr, Professional Development & Training, public relations

Starting a New Agency Position With the Power of APR

Posted by Stephen Brown in October 31st 2011

It appears I am a “lifer” in the agency world, having passed my fifteenth year in the profession and beginning my fifth agency job. My latest position is not just any public relations post, however, as I’m now newly in charge of the Atlanta office of Cohn & Wolfe. As Spider-Man’s uncle would say, “With great power comes great responsibility.”

There are several reasons why I am an exceedingly happy agency guy. For one, I love collaborating with smart, talented people. I also enjoy variety and frequently change gears from big-picture planning, to tinkering with details. Overall, I like to stretch both my business and creative mind, and my agency’s cultural mantra to “Dig Deeper, Imagine More” is spot-on.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training
Tags: apr, Professional Development & Training, public relations

Storytelling for the Digital Age: 2011 PRSA International Conference

Posted by Tressa Robbins in October 27th 2011

Even though the PRSA International Conference was my 12th in the past 13 years, I was excited about this year’s theme of Envisioning the Future of Public Relations. As I’m a PRSSA mentor and adviser, and vice president of BurrellesLuce Media Contacts, the future of the profession is close to my heart.

One of the sessions I attended was led by my colleague Johna Burke, on the topic of storytelling and its importance in this digital age. I came away with two pages of typewritten notes, but here are what I believe to be the key takeaways.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Corporate Communications, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations

Public Relations is About Much More Than Being Just a “Journalist in Residence”

Posted by Bob Campbell in October 26th 2011

I began the Accreditation process after having acquired 10 years of experience in public relations. Moreover, my public relations training came about largely via an apprenticeship. Like many a practitioner, I entered public relations after a successful career as a print journalist and joined an up-and-coming agency in the Detroit (Mich.) area. After making the transition, I found that many of the core values that guided me as a reporter and editor served me well as a public relations counselor and media relations manager. However, public relations is about much more than being just a “journalist in residence,” as one author described it.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations
Tags: apr+accreditation, journalism, Professional Development & Training, public relations, readiness review

Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference

Posted by Amy Jacques in October 19th 2011

Cultivating Visibility: How PR Professionals Can Amplify the Human Digital Channel for Their Clients

View more presentations from Chris Brogan

PR people care about search, Chris Brogan, president of Human Business Works, told attendees at yesterday morning’s General Session at the 2011 PRSA International Conference in Orlando, Fla.

Rather than thinking about how to get more people to our websites, or figuring out if we need to have a micro-site or a mobile site, we need to think about the “human digital channel” and interactions. “If you think about all those other things as the shop, then we’re working on how to make a better digital shopkeeper,” Brogan said.

This is a preview of Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference. Read the full post

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Media Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Social Media
Tags: blogger relations, blogging, Media Relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, social media & emerging trends

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Professional Development & Training's tag archives

APR — What’s It Actually Doing for You?

Starting a New Agency Position With the Power of APR

Storytelling for the Digital Age: 2011 PRSA International Conference

Public Relations is About Much More Than Being Just a “Journalist in Residence”

Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference

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