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Three Lessons to Learn Before Live-Tweeting Your Next Event

Posted by Jordan Reese in October 19th 2011  

For PR professionals, managing a successful social media event can be exhausting — wrestling with new technologies, struggling to fit strategic messages into 140 characters and fighting to maintain high levels of participation. But in our efforts to create conversation, we often overlook our most powerful ally: our audience.

The Lehigh University communications department learned this lesson during our live Twitter coverage of the school’s 2011 commencement ceremony this past May.

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under: Corporate Communications and Public Relations, Professional Development and Training, Social Media
Tags: Professional Development & Training, public relations, social media & emerging trends
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From the Blogosphere: PRSA 2011 International Conference – Tuesday

Posted by Public Relations Society of America (PRSA) in October 18th 2011  

Today’s news roundup:
PRSA 2011 International Conference

  • Five Ways to Make Your Content Stick, By Ashley Walters, Empower Blog
  • Top PRSA International Sessions on Twitter, By Jay Krall, Cision Blog
  • PRSA’s ‘The Man in Red’, Rose Gordon, PRWeek’s The Cycle
  • Social Media Guidelines Should Inspire Engagement, Not Restrict It, PRNews
  • Critical Mention CriticalThinking videos
    • The Death of ‘Spray & Pray’ in PR [Michael Pranikoff, global director of emerging media at PRNewswire
    • Rafferty on How to Build Proactive PR Campaigns [Brian Rafferty, global director of customer insights at Siegel+Gale]
    • Public Relations & Ballroom Dancing [Patrice Tanaka, CRT/tanaka's chief creative officer]
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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Professional Development & Training, prsa conferences, PRSA International Conference, public relations
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Don’t Be Like Cleveland – How to Succeed Even When Your Star Leaves

Posted by Don Jones in October 17th 2011  

Join Don Jones for his workshop, “When a Star Leaves: How to Sustain Social Media Efforts Over the Long Term,” Tuesday, October 18, 2011 2:15 p.m. – 3:30 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!

What if your social media “star” left your organization? Would you turn into Cleveland?

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications, Seminars, Social Media
Tags: government relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public affairs, Social Media
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From the Blogosphere: PRSA 2011 International Conference – Monday

Posted by Public Relations Society of America (PRSA) in October 17th 2011  

Today’s news roundup: PRSA 2011 International Conference

  • MaryLee Sachs Demystifies Relationship Between CMO & CCO, By Dave Armon, CriticalThinking
  • Gaining Insights – Following the 2011 PRSA International Conference, By Colleen Flood, BurrellesLuce Fresh Ideas
  • PRSA 2011 International Conference, By Valerie Simon, Examiner.com
  • What Would Mickey Measure?, By Shonali Burke, Waxing Unlyrical
  • Unable to Attend PRSA in Orlando? You’ll Find Video Here, By Dave Armon, CriticalThinking
  • TopRank Presents at PRSA 2011: Advance Digital PR Skills with Social Media SEO, By TopRank, Online Marketing Blog
  • Seven Tips for Making the Most of PRSA’s International Conference, By Mary Deming Barber, Mary’s Garden Party
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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations
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Public Relations in a Social World

Posted by Ric Pratte in October 15th 2011  

In today’s social world, anyone can be a content creator. From marketing and community managers to sales people and customer service representatives, the front-line staff has a far broader reach than ever before. Today’s increasingly social world brings new opportunities to more effectively promote and represent a brand, and create an open dialogue via social channels to the community the organization serves.

While public relations professionals have always played a part in creating content and pushing client messaging to relevant target audiences, the “social boom” has expanded public relation’s role to that of “public engagers.” Now, public relations professionals have to lead and guide the social activities both inside and outside an organization, properly engaging with online influencers and communities.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, social media & emerging trends
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