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The Integration of Public Relations: Can’t We All Just Get Along
Posted by Jennifer Patricia Brown in October 16th 2012
Join the discussion about how marketing and public relations are merging during their session “The Integration of Public Relations: Can’t We All Just Get Along?” on Tuesday, Oct. 16, from 12:30–1:45 p.m. PDT, during the PRSA 2012 International Conference in San Francisco. You’ll hear from:
- Jennifer Brown, Senior Marketing Manager, Social, HSN
- Gina Luttrell, Ph.D., Assistant Professor, Eastern Michigan University
- Ryan Schram, Chief Marketing Officer, IZEA
The introduction of social has created a watershed moment for PR practitioners who must now be intimate partners with their marketing counterparts.
According to Gina Luttrell, Ph.D., assistant professor at Eastern Michigan University, social has changed how disciplines throughout a company work together. “Social media is like water that’s seeping into every area nook of an organization — public relations, marketing, customer service, sales, legal and human resources. There is no part of a business that is untouched.”
Gone are the days when we can sit in silos and hope the other department goes away — or fight them for a piece of the budget. Successful organizations rely on significant cross-functional teamwork, if not full integration.
Such is the case with public relations, where executives want to see a more holistic approach to branding — both internally and externally. A year ago, Marylee Sachs noted for the Institute of Public Relations, “For CCOs and in-house departments, there is a movement towards CMOs owning public relations.”
The question is not if, but when will these functions merge? Savvy professionals can get ahead of the curve by embracing basic change leadership behaviors:
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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Techniques & Tactics
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Seminars, Techniques & Tactics
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Seminars, Techniques & Tactics
Three Life-Saving Tools for #PRSAICon (and Other Conferences)
Posted by Kevin Dugan in October 15th 2012
Industry conferences put more miles on a public relations person than any other professional activity. Road warriors all have hard-earned tips and tools they employ to smoothly navigate these valuable experiences. Here are three I use and recommend PRSA 2012 International Conference attendees check out. Bonus Tool: If you don’t have the PRSAICon 2012 app, be sure to download that here.
Continue reading " Three Life-Saving Tools for #PRSAICon (and Other Conferences) "
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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Techniques & Tactics
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Techniques & Tactics, tools
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Techniques & Tactics, tools
PRSAICON Around the Blogosphere: PR’s Future, Biz Stone and Great Pitches
Posted by Public Relations Society of America (PRSA) in October 15th 2012
More stories from the 2012 PRSA International Conference in San Francisco.
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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PR Serving America, Professional Development and Training, PRSA Conferences, PRSA International Conference, PRSSA, Seminars, Social Responsibility & Cause Marketing, Techniques & Tactics, Trends
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PR Serving America, Professional Development and Training, prsa conferences, PRSA International Conference, PRSSA, Seminars, Social Responsibility & Cause Marketing, Techniques & Tactics, Trends
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, PR Serving America, Professional Development and Training, prsa conferences, PRSA International Conference, PRSSA, Seminars, Social Responsibility & Cause Marketing, Techniques & Tactics, Trends
PRSAICON Around the Blogosphere: PR Measurement, Content Marketing, Hispanic PR
Posted by Public Relations Society of America (PRSA) in October 15th 2012
Not attending the 2012 PRSA International Conference in San Francisco this week? Here’s a taste of what you’re missing!
Continue reading " PRSAICON Around the Blogosphere: PR Measurement, Content Marketing, Hispanic PR "
under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Multicultural Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Social Media, Techniques & Tactics, Trends
Tags: Corporate Communications and Public Relations, measurement, Multicultural Communications, Professional Development and Training, prsa conferences, PRSA International Conference, Research & Evaluation, Seminars, Social Media, Techniques & Tactics, Trends, under: 2012 International Conference: The Future Starts Now
Tags: Corporate Communications and Public Relations, measurement, Multicultural Communications, Professional Development and Training, prsa conferences, PRSA International Conference, Research & Evaluation, Seminars, Social Media, Techniques & Tactics, Trends, under: 2012 International Conference: The Future Starts Now
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