With more than 30 sessions related to social media management at this year’s PRSA 2010 International Conference in D.C., it is clear that figuring out social technologies is a priority for public relations professionals, even if it takes them out of their comfort zone. Public relations is about controlling your message, but trying to take control in a communal environment is often a losing battle.
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Making Speeches Stick with Social Media
Posted by Philip Volmar in October 20th 2010
Ian Griffin says that social media is changing the medium of the speech from one-way to two-way communication.
With all the buzz surrounding social media, it seems that speechwriting may be becoming a “lost art” in the PR trade today. Our profession seems to have gone from authoring 14-minute speeches to typing 140-character tweets for our clients.
Or has it?
Ian Griffin (@cheshirelad), a freelance speechwriter, told us otherwise in his PD session on “Speechwriting in the Age of Social Media: Magnifying the Impact of a Speech.”
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Techniques & Tactics, Writing
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing
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