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prsa+conference's tag archives

Annual Grunig Lecture: Remembering the “Relationship” in PR

Posted by Philip Volmar in October 19th 2010  

Dr. Larissa Grunig and her husband, Dr. James Grunig, lectured about the importance of measuring the relationship in PR at the Third Annual Grunig Lecture.

“Grunig” is a name I saw in textbooks when I took my PR prerequisite courses. The name is legend, synonymous with PR research, excellence and theory.

So when I saw that PRSA hosted an annual “Grunig Lecture” (let alone that the series is in its third year!), I positioned my time to attend the session.

Like a well-balanced communications team, Drs. Jim and Lauri Grunig taught us attendees about the importance of relationships in PR — not only through their research, but also through their example.

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under: 2010 International Conference: Powering PRogress, Business Case for Public Relations, Corporate Communications and Public Relations, Ethics, PRSA Conferences, PRSA International Conference
Tags: PRSA 2010 International Conference, prsa+conference
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POLITICO’s Jim VandeHei Offers Advice to Marketers

Posted by Ashley Walters in October 18th 2010  

Jim VandeHei, executive editor and co-founder of POLITICO, swayed a crowd of more than 3,000 public relations professionals during his keynote at the annual PRSA International Conference. Based on his experience (working at both The Wall Street Journal and Washington Post ) and nationally-known success withPOLITICO, VandeHei offers some advice to marketers across all categories, politically affiliated or not.

  1. Create premium content — If you want to develop a loyal following, you must produce compelling (timely and relevant) content and make it easy to obtain. Always put your content first and then find a platform to share it.
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Video
Tags: pr+advice, pr+best practices, pr+public+affairs, PRSA 2010 International Conference, prsa+conference
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Behind the Scenes: Talking Politics with POLITICO in D.C.

Posted by Ashley Walters in October 18th 2010  

It didn’t take long to start talking politics at thePRSA 2010 International Conference: Powering PRogress in D.C. I mean, how can you ignore it when you’re in the capital of the United States? After taking a double-decker bus tour of the city (I know … but it’s my first time to D.C.), and experiencing the rich history, I was really excited to meet Jim VandeHei, executive editor and co-founder of POLITICO, and hear his take on the upcoming election. What I didn’t expect to hear was how socially savvy he truly was.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, PRSA Conferences, PRSA International Conference, Video
Tags: james+vandehei, politio, PRSA 2010 International Conference, prsa+conference
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Coombs and Holladay Discuss the Kindle Crisis

Posted by Kaye Sweetser in October 18th 2010  

Timothy Coombs and Sherry Holladay, both of the University of Central Florida, presented their case study content analysis of what they called the Kindle crisis from summer 2009.

Using a quantitative content analysis of postings published within an established Kindle community, the researchers looked at items published in the forum over a 2-day period that discussed the CEO’s very direct and unorthodox apology for their misstep.

The scholars classified each post as to whether the post noted the author owned a Kindle (indicated ownership, indicated was not an owner, did not mention ownership) and impact to behavioral intention (said the apology would change behavior, said apology would not change behavior, did not indicate any behavior change based on apology), among other variables.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Educators Academy, Ethics, PRSA Conferences, PRSA International Conference
Tags: coombs, crisis, holladay, pr, pr+measurment, pr+monitoring, PRSA 2010 International Conference, prsa+conference
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Words That Get People to Do Things

Posted by Kaye Sweetser in October 18th 2010  

I could sum up today’s presentation on “Simplicity and Persuasion: Move Your Audience to Action” in the few words our presenter closed with:

Motivate the heart. Direct the mind. Simplify to persuade.

Mahmoud Arafa, president and creative director, Designframe USA, told us to simplify the message then present it in a way that elicits interest and taps into the “what’s in it for me” motivation. How do you move from belief to action? That doesn’t come with a single tactic. You must combine tactics and approaches.

Even so, remember simplicity. This is a bandwidth issue — the less words the better. Often simple becomes abstract. Move beyond this.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Strategic Planning
Tags: message, messaging, persuade, prsa+conference, public+relations, simplify+messaging
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