prsa+conference's tag archives

Work-Life Integration

Posted by Bey-Ling Sha in October 29th 2010

Okay. I admit it.

I took my 10-year-old to the PRSA International Conference this year. And yes, I worried a little about what people would think. After all, who takes a kid to a professional conference (and actually makes him attend meetings and sessions)? Would people judge me as a bad professional for having my child with me? Worse, would people judge me as a bad mother?

In the end, I figured that if anyone could take a child with her to a conference, it should be me, the chair of PRSA’s own Work, Life & Gender Committee. After all, if I’m not going to model work-life integration for my peers, who else is going to do it?

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Out of the Comfort Zone

Posted by Tammy Homan in October 28th 2010

Bill Tancer, author of “Click: What Millions of People Are Doing Online and Why It Matters,” and self-proclaimed ‘data-geek’, walked on stage and won the crowd over with an engaging story on prom dresses.

He led off with a quote from Walker Percy: “To become aware of the possibility of the search is to be onto something.”

From there he took us on a journey, showing how people say one thing, but search will reveal another. It is unwise for public relations professionals, who need to not only understand the latest trends, but to be a step ahead of them, to ignore what search can reveal. Tancer advised tools like Google Trends, Google Insights and real-time social search engines like Tweet Cloud to get us started in the right direction.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference
Tags: Bill+Tancer, Jeffrey+Hayzlett, PRSA 2010 International Conference, prsa+conference, public+relations. pr+evolution

“Groundswell” of Support for Charlene Li

Posted by Michael Smith in October 25th 2010

I noticed that Charlene Li’s was the most cited name by PRSA attendees in the Tweet Cloud just after “PR” and “Social.” Clearly she made an impression.

“Create your social networks internally first,” said Li at the closing keynote. “Find your voice.”

Charlene Li has always been a “good get” in public relations circles. Forrester is perhaps the best industry analyst firm, and Li, Josh Bernoff and Jeremiah Owyang once comprised a triumvirate of analysts you wanted to “get” for a client or your company. Now she and Owyang have started Altimeter Group on their own.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference
Tags: charlene+li, PRSA 2010 International Conference, prsa+conference, public+relations, social+media+listening

Making Speeches Stick with Social Media

Posted by Philip Volmar in October 20th 2010

Ian Griffin says that social media is changing the medium of the speech from one-way to two-way communication.

With all the buzz surrounding social media, it seems that speechwriting may be becoming a “lost art” in the PR trade today. Our profession seems to have gone from authoring 14-minute speeches to typing 140-character tweets for our clients.

Or has it?

Ian Griffin (@cheshirelad), a freelance speechwriter, told us otherwise in his PD session on “Speechwriting in the Age of Social Media: Magnifying the Impact of a Speech.”

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Techniques & Tactics, Writing
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing

Social Media Rules for Rush Hour?

Posted by Richard Teplitsky in October 19th 2010

One of the modern benefits that arise when well-connected public relations professionals congregate is our thirst for reporting pertinent information on the proceedings most frequently delivered via social media. What has amazed me in recent years when attending the PRSA 2010 International Conference: Powering PRogress (and other recent PRSA-sponsored events) is the volume of virtual participants who aren’t onsite.

Those following the event hash tag (#prsa_ic) are absolutely fervent with commenting, debating and retweeting posts that are originating from the gathering. In fact, I’ve noticed so many active event hash tag followers, it’s actually hard to determine if they are here in person or if they are participating remotely. And this two-way dialogue and sharing of information and education is a wonderful endorsement of the power of the “global village network” that the Internet has truly become.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Social Media
Tags: best+practices, Ethics, PRSA 2010 International Conference, prsa+conference, social+media

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prsa+conference's tag archives

Work-Life Integration

Out of the Comfort Zone

“Groundswell” of Support for Charlene Li

Making Speeches Stick with Social Media

Social Media Rules for Rush Hour?

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