ComPRehension: Public Relations Professional Development Blog
  • ComPRehension
  • Public Relations & Communications Training
  • Training Calendar
  • Public Relations Conferences
  • PRSA

pr+social+media's tag archives

Everyone’s a Journalist: Beyond the Beat

Posted by Tressa Robbins in November 10th 2010  

This year’s PRSA 2010 International Conference was my 11th in the past 12 years. As the date approached, I found myself wondering if it was going to be worth it. Would I really learn something new?  Now that the Conference is over, I can report a resounding, “Yes!”

One of the sessions I attended was led by my BurrellesLuce colleague, Johna Burke (@gojohnab). She offered so many great tidbits of social media/media relations-related information that it would be impossible to include them all in this blog post. However, there’s one point that stood out the most to me.

This is a preview of Everyone’s a Journalist: Beyond the Beat. Read the full post

Continue reading " Everyone’s a Journalist: Beyond the Beat "

1 Comment
under: 2010 International Conference: Powering PRogress, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: media+relations, pr+best practices, pr+social+media, PRSA 2010 International Conference, prsa+conference, public+relations
Social: Digg del.icio.us Stumble it Technorati

Using Social Media for Your Agency’s New Business Development

Posted by Indra Gardner in November 5th 2010  

In my session at the PRSA 2010 International Conference I talked about how we at Bailey Gardiner use the Web and social media to support our new business work. Our work started with the recognition that we really weren’t taking our own medicine — we espouse the importance of the website as a resource for decision makers to our clients but were we using it that way? Did we showcase our work creatively? Did we provide understandable case studies and results? Nope.

This is a preview of Using Social Media for Your Agency’s New Business Development. Read the full post

Continue reading " Using Social Media for Your Agency’s New Business Development "

Comments Off
under: 2010 International Conference: Powering PRogress, PRSA Conferences, PRSA International Conference, Social Media, Strategic Planning
Tags: pr+best+practices, pr+social+media, PRSA 2010 International Conference, prsa+conference, public+relations, social+media+policy
Social: Digg del.icio.us Stumble it Technorati

Taking Command of Your Messages

Posted by Greg Radner in November 3rd 2010  

With more than 30 sessions related to social media management at this year’s PRSA 2010 International Conference in D.C., it is clear that figuring out social technologies is a priority for public relations professionals, even if it takes them out of their comfort zone. Public relations is about controlling your message, but trying to take control in a communal environment is often a losing battle.

This is a preview of Taking Command of Your Messages. Read the full post

Continue reading " Taking Command of Your Messages "

Comments Off
under: 2010 International Conference: Powering PRogress, Case Studies, PRSA Conferences, PRSA International Conference
Tags: pr+control, pr+messaging, pr+social+media, PRSA 2010 International Conference, prsa+charlene+li, prsa+conference
Social: Digg del.icio.us Stumble it Technorati

Making Speeches Stick with Social Media

Posted by Philip Volmar in October 20th 2010  

Ian Griffin says that social media is changing the medium of the speech from one-way to two-way communication.

With all the buzz surrounding social media, it seems that speechwriting may be becoming a “lost art” in the PR trade today. Our profession seems to have gone from authoring 14-minute speeches to typing 140-character tweets for our clients.

Or has it?

Ian Griffin (@cheshirelad), a freelance speechwriter, told us otherwise in his PD session on “Speechwriting in the Age of Social Media: Magnifying the Impact of a Speech.”

This is a preview of Making Speeches Stick with Social Media. Read the full post

Continue reading " Making Speeches Stick with Social Media "

Comments Off
under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Techniques & Tactics, Writing
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing
Social: Digg del.icio.us Stumble it Technorati

Three Simple Ways to Discover Diverse Audiences Online

Posted by James Walker in September 14th 2010  

As a public relations professional, I am responsible for 3.26 million things. Serving as a travel agent, staffing back-to-back weekend conferences, presenting corporate responsibility presentations from bean bag chairs … I’ve done it all in the name of client service.

Want to know something else I’ve done in the name of client service? Diversify client outreach.

Backlink Diversity

The fact of the matter is that we all should be seeking out diverse audiences whenever we have the opportunity. When we include diverse audiences in our outreach, our messages can go much further much faster, and they have the ability to make their way into networks that we may not be able to access easily.

This is a preview of Three Simple Ways to Discover Diverse Audiences Online. Read the full post

Continue reading " Three Simple Ways to Discover Diverse Audiences Online "

Comments Off
under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Diversity, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Techniques & Tactics
Tags: pr+social+media, prsa+conference, social+media, target+audience
Social: Digg del.icio.us Stumble it Technorati
« Older Entries

Welcome



Join the public relations conversation and get connected with expert insight from our guest bloggers! The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.

Search

Categories

Archives

Subscribe to the PRSA blog.

  • Feed Icon via RSS Feed or eMail

    Your email is safe. Privacy Policy.

Guidelines & Policies

    • Terms of Use
    • Submissions Policy and Guidelines

Join PRSA!

  • With your PRSA membership, you will:

    • Stay on top of emerging public relations trends and industry news.
    • Be a part of a vibrant community of more than 22,000 public relations professionals.
    • Accelerate your career -- at any level.

PRSA on Twitter

Switch site

    • Switch to our mobile site

Recent Entries

  • Confused About How to Tie PR Outputs to Organizational Outcomes? Consider the AMEC Framework!
  • Webinar Recap: Going Beyond the Press Kit to Engage Influencers
  • My Journey to APR: The “Self-Study” Edition
  • How Charles Ramsey, The NFL Draft And A Presidential Election Can Help You Land Your Next Big Media Hit
  • APR Goal: Inspire Lifelong Learning

Recent Comments

  • test in Webinar Recap: Going Beyond the Pre…
  • Michael Smart in How Charles Ramsey, The NFL Draft A…
  • Market Maven in How Charles Ramsey, The NFL Draft A…
  • Karla in How Charles Ramsey, The NFL Draft A…
  • Joan O'Fallon, … in APR Goal: Inspire Lifelong Learning…

Most Comments

  • Status Update: Millennial Staffers Can Update Your Social Media Plans  (31)
  • If You Can’t Measure It, It Doesn’t Count (12)
  • Five Ways to Make Your Content Stick (12)
  • Pull Stunts Like That and Word Spreads Fast … (9)
  • On Your Own Doesn’t Mean Going It Alone (8)
©2007-2013 ComPRehension
Powered by WordPress 3.4.1
Box-Tube Box Modulize WordPress Theme By Dezzain Studio
  • Public Relations & Communications Training
  • Training Calendar
  • Public Relations Conferences
  • Terms of Use
  • PRSA