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Don’t Be Like Cleveland – How to Succeed Even When Your Star Leaves

Posted by Don Jones in October 17th 2011  

Join Don Jones for his workshop, “When a Star Leaves: How to Sustain Social Media Efforts Over the Long Term,” Tuesday, October 18, 2011 2:15 p.m. – 3:30 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!

What if your social media “star” left your organization? Would you turn into Cleveland?

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications, Seminars, Social Media
Tags: government relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public affairs, Social Media
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On the Pulse: An Interview With Politico’s Roger Simon

Posted by Joyce Lofstrom in March 23rd 2011  

Politico’s Chief Political Columnist and Health Academy Conference Keynote Roger Simon sits down with Health Academy’s Joyce Lofstrom, APR, to discuss a variety of issues, from what it’s like to interview President Obama in the Oval Office to how communicators can help shape the ongoing  discussion on health care reform.

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under: Corporate Communications and Public Relations, Health Academy, Interviews, Professional Interest Sections, Public Affairs, Government Relations & Military Communications
Tags: government relations, health academy, health care, journalism, joyce lofstrom, politics, professional interest section, prsa health academy conference, public affairs, roger simon
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One of the Best Techniques for Dealing with the Media

Posted by TJ Walker in May 20th 2008  

By T.J.Walker, president, Media Training Worldwide. He is “the leading media and presentation trainer in the world,” and “the #1 expert for executives seeking guidance on speaking to the public and media” according to quotes from Viacom and Bloomberg TV. T.J. has trained thousands of executives and government officials over the last 20 years.

Join Walker for his on-site seminar, Media Training: Control your message to get the quotes you want, on Monday, June 23, 2008 in New York, NY! Click here for more deatils on T.J Walker’s Media Training seminar or visit http://www.mediatrainingworldwide.com/prsa/ !

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under: Corporate Communications and Public Relations, Media Relations, Media Training, Professional Development and Training, Public Affairs, Government Relations & Military Communications, Seminars, Video
Tags: Corporate Communications and Public Relations, Media Relations, media training, Professional Development and Training, public affairs, Seminars, video
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