public relations's tag archives

Three Lessons to Learn Before Live-Tweeting Your Next Event

Posted by Jordan Reese in October 19th 2011

For PR professionals, managing a successful social media event can be exhausting — wrestling with new technologies, struggling to fit strategic messages into 140 characters and fighting to maintain high levels of participation. But in our efforts to create conversation, we often overlook our most powerful ally: our audience.

The Lehigh University communications department learned this lesson during our live Twitter coverage of the school’s 2011 commencement ceremony this past May.

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under: Corporate Communications and Public Relations, Professional Development and Training, Social Media
Tags: Professional Development & Training, public relations, social media & emerging trends

From the Blogosphere: PRSA 2011 International Conference – Tuesday

Posted by Public Relations Society of America (PRSA) in October 18th 2011

Today’s news roundup:

Five Ways to Make Your Content Stick, By Ashley Walters, Empower Blog
Top PRSA International Sessions on Twitter, By Jay Krall, Cision Blog
PRSA’s ‘The Man in Red’, Rose Gordon, PRWeek’s The Cycle
Social Media Guidelines Should Inspire Engagement, Not Restrict It, PRNews
Critical Mention CriticalThinking videos

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Professional Development & Training, prsa conferences, PRSA International Conference, public relations

From the Blogosphere: PRSA 2011 International Conference – Monday

Posted by Public Relations Society of America (PRSA) in October 17th 2011

Today’s news roundup:

MaryLee Sachs Demystifies Relationship Between CMO & CCO, By Dave Armon, CriticalThinking
Gaining Insights – Following the 2011 PRSA International Conference, By Colleen Flood, BurrellesLuce Fresh Ideas
PRSA 2011 International Conference, By Valerie Simon, Examiner.com
What Would Mickey Measure?, By Shonali Burke, Waxing Unlyrical
Unable to Attend PRSA in Orlando? You’ll Find Video Here, By Dave Armon, CriticalThinking
TopRank Presents at PRSA 2011: Advance Digital PR Skills with Social Media SEO, By TopRank, Online Marketing Blog
Seven Tips for Making the Most of PRSA’s International Conference, By Mary Deming Barber, Mary’s Garden Party

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations

Public Relations in a Social World

Posted by Ric Pratte in October 15th 2011

In today’s social world, anyone can be a content creator. From marketing and community managers to sales people and customer service representatives, the front-line staff has a far broader reach than ever before. Today’s increasingly social world brings new opportunities to more effectively promote and represent a brand, and create an open dialogue via social channels to the community the organization serves.

While public relations professionals have always played a part in creating content and pushing client messaging to relevant target audiences, the “social boom” has expanded public relation’s role to that of “public engagers.” Now, public relations professionals have to lead and guide the social activities both inside and outside an organization, properly engaging with online influencers and communities.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, social media & emerging trends

Bringing SEXY Back to Offline Word of Mouth

Posted by Geno Church in October 15th 2011

Join Geno Church for his workshop, Bringing Sexy Back to Offline Marketing, on Sunday, October 16, 2011 3:00 p.m. – 4:15 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

During my session, I’ll help you refocus your public relations efforts and evaluate the power of offline word of mouth for your brand.

With all the social media buzz floating around the public relations industry, let’s look at a few statistics:

90% of word of mouth happens offline (face-to- face or voice-to-voice) – Keller Faye Group
10% of word of mouth happens online (social media, email, texting) – Keller Faye Group
93% of retail sales happens offline – Forrester Research report

So why all this focus and attention on online word of mouth? It’s because offline Word of Mouth is very difficult to do. It’s because marketers treat word of mouth as an output (sustaining the conversation) and not as an input (starting the conversation).

It’s time to talk about The 5th P… PEOPLE

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Seminars, Social Media, Word of Mouth
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, Seminars, social media & emerging trends, word-of-mouth

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public relations's tag archives

Three Lessons to Learn Before Live-Tweeting Your Next Event

From the Blogosphere: PRSA 2011 International Conference – Tuesday

From the Blogosphere: PRSA 2011 International Conference – Monday

Public Relations in a Social World

Bringing SEXY Back to Offline Word of Mouth

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