When I decided to pursue my APR, I attended the PRSA Detroit APR prep course. It armed me with great information, but I left feeling overwhelmed, and frankly, scared … of failure.
If I was going to achieve my APR, I had to overcome my fear. I sought advice from peers who recently went through the process and I learned that some didn’t pass the first time. It hit home when one person said, “It’s OK to fail!” I knew then that I could overcome my fear. I began to look at the process as a learning experience rather than a reflection of my professional abilities. I constantly reminded myself, “it’s OK to fail,” to alleviate my anxiety and fearlessly work through the process.
My name is Katherine Voss and I’ve been practicing public and media relations for 11 years, mostly in the health care field. I have worked for major international PR agencies and on the corporate side for large hospital systems during that time.