As public relations professionals, we are always looking for ways to build awareness about our companies’ brands, promote their products and services, and position senior executives as “thought leaders” within their industries. But what about building your personal brand?
Whether you are an independent practitioner or employed by an agency or company, it is important to market your skills and qualifications to your internal and external clients, as well as your peers. I learned this very early as a young entrepreneur wanting to grow my company, but I didn’t stop there. Even as an employed practitioner, I followed the same rules within my current company. Why?