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Research & Evaluation's tag archives

Making an Impact in the World of Public Relations ROI Measurement

Posted by David Rockland in May 21st 2012  

Measurement & ROI online and on-demand training courses are included for free as part of PRSA membership. Become a PRSA Member

While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary clip books to building databases detailing media that we generate. We now have the data to really play in the world of ROI measurement.

In the last 15 years, we have evolved from making clip books with scissors and tape to building datasets about the quality and quantity of tour media placements. We now have the data to make an impact in the world of ROI measurement.

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under: Corporate Communications and Public Relations, Marketing & Marketing Communications, Measurement, Research & Evaluation, Social Media, Techniques & Tactics, Trends
Tags: Corporate Communications and Public Relations, Marketing & Marketing Communications, measurement, Research & Evaluation, Social Media, Techniques & Tactics, Trends
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Quality Research and Evaluation Matters: Q/A with Mark Weiner, PRSA Health Academy Pre-Conference Speaker

Posted by Joyce Lofstrom in April 23rd 2012  

Mark Weiner, CEO Americas, PRIME Research, presents Research 101: Learn to Create, Implement and Manage Research Programs Within Your Organization, on May 16, from 1–5 p.m. at the pre-conference session for the 2012 PRSA Health Academy Conference, held May 16–18 at The Inn at Penn in Philadelphia, PA. His session also allows attendees to bring their research questions and examples for review. Register Now

In this post, Weiner shares his insights on the changes and trends in, and value of effective research and evaluation, in public relations. Joyce Lofstrom, MS, APR, co-chair of the conference and director, corporate communications, HIMSS, posed these questions to him in an email interview.

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under: Corporate Communications and Public Relations, Health Academy, Measurement, Research & Evaluation, Professional Interest Sections, PRSA Conferences, Section Conference
Tags: Corporate Communications and Public Relations, health academy, measurement, professional interest sections, prsa conferences, Research & Evaluation, section conference
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Moving Toward Social Media Measurement Standards: Key Metrics to Determine Whether Social Media Initiatives Are Working

Posted by David Rockland in April 20th 2012  

Measurement & ROI online and on-demand training courses are included in PRSA membership. Become a PRSA Member

I left Jessica, our account executive, at the office and boarded a plane for Hong Kong to attend the first ever Asia-Pacific Summit on PR Measurement. Delegates from Singapore, Greater China, India, Australia and other countries gathered on Feb. 29-March 1 to expound on the outcomes of previous measurements summits in Lisbon and Barcelona and, ultimately, advance the Business Case for Public Relations.

When I returned, Jessica was curious about what I learned. “I know that the Barcelona Principles set basic standards for PR measurement, and the Lisbon Summit produced a road map for measurement going forward,” she said. “But what happened in Hong Kong?”

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under: Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, Social Media
Tags: Corporate Communications and Public Relations, measurement, Professional Development and Training, Research & Evaluation, Social Media
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A New Look for the New Year: The PRSA Events Calendar

Posted by Judy Voss in January 10th 2012  

A new key Public Relations Society of America (PRSA) membership benefit grants members free access to the 50 live and on-demand online public relations training webinars that are planned for this year, and now, there is a more user-friendly way for you to find them.

PRSA Calendar of Events

We have been working behind the scenes on the PRSA Calendar of Events to make virtual programming and in-person training easier and faster for you to locate. You can browse training sessions by date, or fine-tune your search by selecting a category to find a session by category.

PRSA Calendar of Events By Date

Click Narrow By Category to see the categories available.

Narrowing the Calendar of Events by Category

To access the free live and on-demand online training webinars or pay the member rate for in-person training seminars, first log in to your MyPRSA account and then complete the registration.

Expanded program categories, which are defined on each category page, now include:

  • Accreditation Preparation & Maintenance
  • Communication Strategy
  • Crisis & Reputation
  • Leadership & Management
  • Measurement & ROI
  • Media Relations
  • Social Media
  • Techniques & Tactics
  • Writing
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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Crisis Communications, Management & Leadership, Measurement, Research & Evaluation, Media Relations, Professional Development and Training, Seminars, Strategic Planning, Techniques & Tactics, Teleseminars, Webinars
Tags: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Crisis Communications, Management & Leadership, measurement, Media Relations, Professional Development and Training, Research & Evaluation, Seminars, Strategic Planning, Techniques & Tactics, Teleseminars, Webinars
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Perk for 2012: Access to Free Online Public Relations Training for PRSA Members

Posted by Natalia A. Flores, APR in January 10th 2012  

As is customary at the start of a new year, many communications professionals are seeking ways to stay current with the latest trends for the upcoming year and yearning for professional development opportunities to further their skill set. I am no exception. But the task can be a bit daunting, stressful and, let’s be honest, usually comes with a price tag.

So for 2012, in addition to the plethora of professional development that cost moola (and are well worth it), like luncheons, workshops, conferences, etc., I’m excited about public relations training that is now FREE.

PRSA members now have access to more than 50 free live and on-demand online training webinars ($200 value each). No need to rush to a workshop. No need to request additional professional development funding in my budget. No need to pick one topic over another.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Management & Leadership, Measurement, Research & Evaluation, Professional Development and Training, PRSA Membership Benefits, Relationship & Reputation Management, Seminars, Social Media, Teleseminars
Tags: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Management & Leadership, measurement, Professional Development and Training, PRSA Membership Benefits, Relationship & Reputation Management, Research & Evaluation, Seminars, Social Media, Teleseminars
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