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social media & emerging trends's tag archives

Social Media Opens New Frontier For Employee Idea Sharing

Posted by Ron Hess in August 10th 2011  

Remember the bulky, boring employee suggestion boxes that used to gather dust in the corridor corners?

Many of them are gone. But thanks to the introduction of new social media tools, the suggestion box concept has been rejuvenated online – enjoying a busy and productive new life on intranets – making idea sharing exciting, conversational, beneficial and rewarding for employees and organizations alike.

The good news is that employee communicators are leading the charge, leveraging digital technologies to make a difference for their organizations, accelerating employee involvement, cultural change and business improvement in ways that didn’t exist a decade ago.

Here’s a glance at two success stories

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under: 2011 International Conference: Imagine Create Inspire, Case Studies, Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: Management & Leadership, social media & emerging trends
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Education and Connections: Get Ahead on the Social Web at Digital Impact

Posted by Elizabeth Albrycht in April 21st 2011  

PR professionals must become more strategic in how they think about social media.

Technology is advancing at an overwhelming rate. There is always an exciting new application, tool or platform that we rush to include in our social media tactics.

Of course, six months later, we may regret wasting resources and time on an ultimately unsuccessful idea.

We have to focus on who we are trying to reach and why, using the answers to those questions to guide us through the ever-growing number of tools and platforms at our disposal.

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under: Corporate Communications and Public Relations, Digital Impact Conference, Professional Development and Training, PRSA Conferences, Social Media
Tags: Digital Impact Conference, Professional Development & Training, prsa conferences, social media & emerging trends
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What Makes a Good Blog

Posted by Sherrie Bakshi in January 31st 2011  

This morning, I came across an article via Twitter about why bloggers quit blogging. Many of the former bloggers quit blogging because they found it demanding, and did not see any results of their efforts. According to the article, many bloggers have developed aspirations based on just a few success stories like the Julie/Julia Project (author and blogger Julie Powell to master Julia Child’s recipes from her book, Mastering the Art of French Cooking). I even have a very good friend who recently had her first book published after a publishing company in England came across her blog.

As part of my job at Matrix Group, I ghostwrite for some client blogs. I also have a personal one, ironically called Sher in the City, where I tell tales of life in the nation’s capital. (I do it more for fun than anything else.) I have learned a lot since crafting my very first blog post, and I have seen my style progress with each one I write. And, similar to what this article stated, I spend time crafting each post, marketing them on my Facebook page, my Twitter profile and commenting on other blogs. I also contribute to other blogs like this one.

Like other public relations tools, a blog requires work and patience. Whether you are starting a blog or looking to improve it, here are a few tips to keep in mind:

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under: Corporate Communications and Public Relations, Professional Development and Training, Social Media
Tags: blogging, Professional Development & Training, social media & emerging trends
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