Rather than thinking about how to get more people to our websites, or figuring out if we need to have a micro-site or a mobile site, we need to think about the “human digital channel” and interactions. “If you think about all those other things as the shop, then we’re working on how to make a better digital shopkeeper,” Brogan said.
social media & emerging trends's tag archives
Tags: blogger relations, blogging, Media Relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, social media & emerging trends
For PR professionals, managing a successful social media event can be exhausting — wrestling with new technologies, struggling to fit strategic messages into 140 characters and fighting to maintain high levels of participation. But in our efforts to create conversation, we often overlook our most powerful ally: our audience.
The Lehigh University communications department learned this lesson during our live Twitter coverage of the school’s 2011 commencement ceremony this past May.
In today’s social world, anyone can be a content creator. From marketing and community managers to sales people and customer service representatives, the front-line staff has a far broader reach than ever before. Today’s increasingly social world brings new opportunities to more effectively promote and represent a brand, and create an open dialogue via social channels to the community the organization serves.
While public relations professionals have always played a part in creating content and pushing client messaging to relevant target audiences, the “social boom” has expanded public relation’s role to that of “public engagers.” Now, public relations professionals have to lead and guide the social activities both inside and outside an organization, properly engaging with online influencers and communities.
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, social media & emerging trends
Join Geno Church for his workshop, Bringing Sexy Back to Offline Marketing, on Sunday, October 16, 2011 3:00 p.m. – 4:15 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
During my session, I’ll help you refocus your public relations efforts and evaluate the power of offline word of mouth for your brand.
With all the social media buzz floating around the public relations industry, let’s look at a few statistics:
- 90% of word of mouth happens offline (face-to- face or voice-to-voice) – Keller Faye Group
- 10% of word of mouth happens online (social media, email, texting) – Keller Faye Group
- 93% of retail sales happens offline – Forrester Research report
So why all this focus and attention on online word of mouth? It’s because offline Word of Mouth is very difficult to do. It’s because marketers treat word of mouth as an output (sustaining the conversation) and not as an input (starting the conversation).
It’s time to talk about The 5th P… PEOPLE
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, Seminars, social media & emerging trends, word-of-mouth
Join Lee Odden for his workshop, Advance Your SEO Skills with Social Media Optimization, on Monday, October 17 from 11:30 a.m. – 12:45 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
The demand for smart Social Media and SEO information from Public Relations departments and agencies has increased significantly this year. Many PR groups are investing significantly in SEO and Social Media strategy, road mapping and training for their teams. In our work as a resource for these organizations, one of the most useful insights we provide is guidance on what to avoid when it comes to incorporating SEO and SMO (social media optimization) into PR content strategies.
No one likes to #fail, so as PR pros ramp up their SEO and Social Media Optimization efforts, here are seven things to avoid:
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, search engine optimization, Seminars, SEO, social media & emerging trends
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- Only the Best Data Can Lead to Better Decisions and Direction
- How PR Can Attract and Engage More Influencers and Buyers With Content Marketing
- What Happens When Machines Become “Social?”
- Confused About How to Tie PR Outputs to Organizational Outcomes? Consider the AMEC Framework!
- Webinar Recap: Going Beyond the Press Kit to Engage Influencers
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