Not only was I one of the lucky 3,000 people who had the chance to attend this year’s PRSA International Conference in D.C., but I was also one of only a few who received a backstage pass to interview the speakers. From World Food Programme’s Bettina Luescher and Kodak’s former CMO Jeffery Hayzlett to POLITICO founder Jim VandeHei and Groundswell author Charlene Li, the three-day Conference didn’t disappoint. After nine sessions, five keynote speakers and four private interviews, here are the top 10 things I took away from the Conference.
social+media's tag archives
With all the buzz surrounding social media, it seems that speechwriting may be becoming a “lost art” in the PR trade today. Our profession seems to have gone from authoring 14-minute speeches to typing 140-character tweets for our clients.
Or has it?
Ian Griffin (@cheshirelad), a freelance speechwriter, told us otherwise in his PD session on “Speechwriting in the Age of Social Media: Magnifying the Impact of a Speech.”
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing
One of the modern benefits that arise when well-connected public relations professionals congregate is our thirst for reporting pertinent information on the proceedings most frequently delivered via social media. What has amazed me in recent years when attending the PRSA 2010 International Conference: Powering PRogress (and other recent PRSA-sponsored events) is the volume of virtual participants who aren’t onsite.
Those following the event hash tag (#prsa_ic) are absolutely fervent with commenting, debating and retweeting posts that are originating from the gathering. In fact, I’ve noticed so many active event hash tag followers, it’s actually hard to determine if they are here in person or if they are participating remotely. And this two-way dialogue and sharing of information and education is a wonderful endorsement of the power of the “global village network” that the Internet has truly become.
Several clients, friends, acquaintances and occasional enemies have come to me, seeking advice with getting into the social media game. While I would never decree myself a “soothsayer” or “wizard” in this particular arena (which is already overloaded with a substantially ravenous horde of “brainiacs” and “gurus”), I believe two obvious, yet critical, points allude many of these seekers — much like the wily Sasquatch of the Northwest woods. In order to succeed in the social media realm, you must have:
- Media (text, audio, video) that specifically appeals to the audience you are trying to reach;
Tags: brand+ambassador, dave+fletcher, prsa+conference, social+media, social+network
TAMPA — At the headquarters of U.S. Central Command in Tampa, Fla., some young civilians are pushing back at extremist messages that permeate Internet forums. This Digital Engagement Team’s members, who are fluent in Arabic, Farsi and Urdu, comb through online postings in their respective languages looking for incendiary or inaccurate commentary about U.S. military operations or related activity. When these messages are found, the team prepares “engagements” that challenge the writer’s logic or facts.
A recent example: A Farsi-speaking member of the team found a commentary defending the suicide bombing in Baghdad that killed more than 40 Iraqi army recruits. This engagement specialist responded by challenging the premise that such murderous attacks, which kill mostly Muslims, can be justified.
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