social+media+policy's tag archives

Using Social Media for Your Agency’s New Business Development

Posted by Indra Gardner in November 5th 2010

In my session at the PRSA 2010 International Conference I talked about how we at Bailey Gardiner use the Web and social media to support our new business work. Our work started with the recognition that we really weren’t taking our own medicine — we espouse the importance of the website as a resource for decision makers to our clients but were we using it that way? Did we showcase our work creatively? Did we provide understandable case studies and results? Nope.

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under: 2010 International Conference: Powering PRogress, PRSA Conferences, PRSA International Conference, Social Media, Strategic Planning
Tags: pr+best+practices, pr+social+media, PRSA 2010 International Conference, prsa+conference, public+relations, social+media+policy

Start With a Social Media Policy

Posted by Deirdre Breakenridge in June 21st 2010

No More Excuses

When it comes to creating a social media policy, there are no more excuses. Regardless of your company’s size, industry or area of specialization, if you want your organization to engage the right way in the social media landscape, then a policy will help to educate and guide your employees. There are many companies that rush to put up their profiles, group or fan pages and jump into conversations. There are also other organizations that realize they are not even having conversations in social networks, yet their employees are already out there talking about the company and the scope of their work, and not protecting what could be company sensitive information.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: social+media+policy

Social Media and the Military: It’s Time!

Posted by Ann Knabe in September 29th 2009

U.S. military public affairs officers around the world are anxiously waiting to see the Defense Department’s new social media policy. Defense Department officials plan to announce a “balanced social media policy” in the coming weeks … and we can’t wait to see the final copy.

Practitioners like me hope the new policy will allow airmen, soldiers and sailors social media access within reason, while providing structure and guidance. Social media tools offer tremendous opportunities for recruiting, building coalitions and educating global audiences. Isn’t it ironic … the most technologically-advanced air force in the world doesn’t allow its public affairs officers to “tweet” or recruit on official Air Force networks? Many savvy practitioners have already developed “work-arounds” using broadband wireless air cards and other devices to reach virtual communities, costing the Defense Department pennies compared to traditional media tactics.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Relationship & Reputation Management, Seminars
Tags: government+social+media, military+social media, social+media+policy

social+media+policy's tag archives

Using Social Media for Your Agency’s New Business Development

Start With a Social Media Policy

Social Media and the Military: It’s Time!

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