Join Debbie Wetherhead for her online training session, “Key Message Development: Building a Foundation for Effective Communications,” on Tuesday, December 6, 2011.
It’s not sexy; it’s not fun. But, oh, so necessary. We’re talking key message development. With repeated use, such statements serve as the foundation of your branding/marketing efforts and should be reflected in all written and spoken communications.
Not a believer? Consider what business guru Tom Peters says: “In a competitive environment, only those who have a strong, unified message, who create and sell quality and value, will survive.”
So what are key messages? You can describe them as: