Super Storm Sandy helped to bring greater awareness to the struggles that communicators and leaders face during crises — and to the need for equally super crisis communications preparation and training.

Imagine having an arsenal of communications technology at your disposal, yet having no electricity to use it. For people who try to build too much of their communications strategy around a single means of communication, such as social media, the old adage, “don’t put all your eggs in one basket,” has never been truer.

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