A hammer is just a paperweight until it’s put into the hands of a person who intends to build something of value. Millions of people belong to LinkedIn. Millions have gone through the process of creating a profile and posting some information about their careers. Millions have sent out LinkedIn invites to their co-workers, clients, friends, family members, and college friends. But the reality is, through my informal polling, many of those LinkedIn profiles lay dormant. Until…that moment comes when all of a sudden you realize that you hate your current job, or you need to move across the country, or your company has announced a round of layoffs to “right-size” the company.
techniques and tactics's tag archives
Making your messages easy to read is the No. 1 way to increase readership.
According to “Impact,” a 1999 study by the Readership Institute, when your copy is more “relaxing to read” — when it helps people “to find what I’m looking for” — readers will:
- Spend more time reading it
- Read it more completely
- Read it more often
One of the fastest ways to make your message easy to read is to run readability formulas on your copy.
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, Seminars, techniques and tactics, writing
“The hard part is getting to the top of page one.”
— Tom Stoppard, Academy Award- and Tony Award-winning playwright
Many obstacles to good writing — writer’s block, procrastination, formulaic thinking — actually stem from a bad writing process. Understand more about how your brain tackles a creative job, and you might come up with a better approach to writing.
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