Not attending the 2012 PRSA International Conference in San Francisco this week? Here’s a taste of what you’re missing!
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Tags: Corporate Communications and Public Relations, measurement, Multicultural Communications, Professional Development and Training, prsa conferences, PRSA International Conference, Research & Evaluation, Seminars, Social Media, Techniques & Tactics, Trends, under: 2012 International Conference: The Future Starts Now
Join Ann Wylie at PRSA 2012 International Conference in San Francisco on Monday, Oct. 15, for her breakout session, “Make Your Copy More Creative: Paint Pictures in Your Readers’ Minds.” You’ll learn how to bring your ideas to life through storytelling, metaphor and wordplay.
My husband likes to quote “anonymous”:
“If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”
For communicators, the question is a little different. David Murray, editor of ContentWise, says:
“If nobody hears your strategic messaging, does it make a sound?”
The biggest risk in communications is not that we might offend someone or write something that’s eye-rollingly goofy. The biggest risk communicators face is that we never get heard at all.
One way to increase your chances of getting heard: Make Your Copy More Creative. Creative copy communicates more clearly, builds reader loyalty, creates a “buzz” for your topic — even enhances credibility.
Tags: Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Social Media, Techniques & Tactics, word-of-mouth, writing
I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Monday, Oct. 15 from 11:45 a.m.–1 p.m. At last year’s Conference, this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons—and PR practitioners who provide behind-the-scene counsel and support—know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, media training, prsa conferences, PRSA International Conference, Techniques & Tactics
Increase the value of your work to clients or your organization with measurement principles from the PRSA/AMEC Measurement Symposium , a special Sunday event on Oct. 14, from 8:30 a.m.–6 p.m., during the PRSA International Conference. Examine the Barcelona Principles with measurement experts from Starbucks, FedEx, Philips North America, Ketchum, Weber Shandwick, Waggener Edstrom Worldwide and more.
Save $50 on Symposium registration with code LD12 through Friday, Sept. 7.
The PRSA/AMEC Measurement Symposium, held on Oct. 14, is a one-day event to give PR practitioners a complete course on measurement and evaluation, as well as the tools they need to succeed.
Participation can be part of overall Conference registration, or you can purchase it separately.
As part of your registration for the stand-alone event, you also have the opportunity to attend the plenary Conference session that day featuring an array of speakers, as well as the opening party that night, which is a great networking opportunity.
Here are some details
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, measurement, prsa conferences, PRSA International Conference, Research & Evaluation, Techniques & Tactics
Join Ann Wylie for her in-person training session, “Web Writing Boot Camp,” on Sept. 21, 2012 9 a.m.–4 p.m. EDT in New York, N.Y., and learn how to make your posts personable, and write dramatic, compelling status updates that draw followers and get clicks.
Are you still relying on words alone to tell your stories?
When Campus Progress published an illustrated story on education finance in April 2011, Erin Polgreen reported the following:
- The Huffington Post featured the story on its front page.
- More than 4,000 Facebook users shared and Liked the story.
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