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Work With — Not Against — Your Brain: Use the Creative Process to Write Better, Easier and Faster

Posted by Ann Wylie in April 15th 2011  

“The hard part is getting to the top of page one.”
— Tom Stoppard, Academy Award- and Tony Award-winning playwright

Many obstacles to good writing — writer’s block, procrastination, formulaic thinking — actually stem from a bad writing process. Understand more about how your brain tackles a creative job, and you might come up with a better approach to writing.

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under: Corporate Communications and Public Relations, Professional Development and Training, Seminars, Techniques & Tactics, Writing
Tags: Professional Development & Training, techniques and tactics, writing
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Making Speeches Stick with Social Media

Posted by Philip Volmar in October 20th 2010  

Ian Griffin says that social media is changing the medium of the speech from one-way to two-way communication.

With all the buzz surrounding social media, it seems that speechwriting may be becoming a “lost art” in the PR trade today. Our profession seems to have gone from authoring 14-minute speeches to typing 140-character tweets for our clients.

Or has it?

Ian Griffin (@cheshirelad), a freelance speechwriter, told us otherwise in his PD session on “Speechwriting in the Age of Social Media: Magnifying the Impact of a Speech.”

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Techniques & Tactics, Writing
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing
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Art of Simplicity: Streamline and Strip Away Messages for Today’s Information-Deluged World

Posted by Mahmoud Arafa in September 29th 2010  

The fire hose of information spewing through the gazillion new media channels has made it much harder to get a message through to any audience. Your audience, increasingly, just wants to be left alone.

One of the factors that hinders our message to connect with our audiences is “The curse of knowledge.” Yes, sometimes our knowledge can curse us!

Example
In the 1960s, JohnF. Kennedy said:

“We’ll put a man on the moon and return him safely by the end of the decade.”

If Kennedy was a CEO of our times, he would have said something like:

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Writing
Tags: social+media+writing, target+audience, writing
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What Does Tweaking Cost Your Company?

Posted by Ann Wylie in January 29th 2010  

Develop a business case for reining in approvals.

First there was “DBT,” or “Death by Tweakage”: When a brochure or newsletter “fails due to unnecessary tinkering or too many last-minute revisions.” (BuzzWhack.com)

Then came “nanomanagers”:  “Bosses who have taken micromanaging to a whole new level of  nitpicking.” (BuzzWhack.com)

Then it was “death by redlining”: “Redlined documents [are] like a theatre director giving line readings to actor[s] rather than helping them explore the character and give a stronger performance …‘when you say this line, raise your right eyebrow.’” (Matthew Stibbe, writer-in-chief for Articulate Marketing)

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under: Corporate Communications and Public Relations, Professional Development and Training, Techniques & Tactics, Teleseminars, Writing
Tags: copywriting+tips, writing, writing+tips
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Writing Online Releases: Five Tips to Help Google Find Your Web Site

Posted by Ann Wylie in August 31st 2009  

These days, news releases can do more than just get your story reported in news outlets. Online releases can get posted on news portals and other Web sites; be seen directly by customers, clients and other stakeholders; and even boost your search engine rankings.

In fact, the number of times the release gets published on portals and other Web sites is the No. 1 measure of success for today’s communicators, according to “ROI of Online Press Releases” (PDF), a study of professional communicators who use press releases by the Society for New Communications Research.

  1. Place anchor text next to important URLs. Anchor text (it looks like this: one-on-one writing coaching) is important because it tells Google and other search engines what your link is about. That increases your inbound link “credit” for search engine optimization (SEO).However, according to HubSpot, the inbound marketing experts, many portals don’t publish anchor text. So add a URL next to your anchor text, like this: one-on-one writing coaching (http://www.wyliecomm.com/consulting/coaching.shtml).Even if the portal doesn’t publish live URLs, the portal’s readers will see your link: “one-on-one writing coaching (www.wyliecomm.com/consulting/coaching.shtml).”
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under: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Teleseminars, Writing
Tags: online+communications, optimized+press+release, public relations, social+media+writing, writing
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